Towards a new definition of integrated marketing communications (IMC)

International Journal of Advertising

Volumn 24, Issue 1, 2005, Pages 7-34

  Kliatchko, Jerry ^a  

^a UNIVERSITY OF ASIA AND THE PACIFIC   (Philippines)

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EID: 31644434238     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072902     Document Type: Article

References (58)

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