IMC use and client-ad agency relationships

Journal of Marketing Communications

Volumn 3, Issue 4, 1997, Pages 217-230

  Beard, Fred ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Agency Issues; Client ad Agency Relationship; Integrated Marketing Communications

Indexed keywords

EID: 3042872176     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272697345907     Document Type: Article

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