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Volumn 45, Issue 1, 2005, Pages 19-26

Simultaneous media experience and synesthesia

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EID: 33644882735     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849905050087     Document Type: Article
Times cited : (70)

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    • The role of consumer involvement in determining cognitive response to broadcast advertising
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    • Buchholz, L.M.1    Smith, R.E.2
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    • A model of predictive measurements of advertising effectiveness
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    • Understanding the impact of synergy in multimedia communications
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    • Developing the foundation for a new approach to understanding how media advertising works
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    • SCHUITZ, D., and J. PILOTTA. "Developing the Foundation for a New Approach to Understanding How Media Advertising Works." In Excellence in International Research 2005, 2004 ESOMAR WAM Conference. Amerstand, Netherlands: ESOMAR, 2005.
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    • Schuitz, D.1    Pilotta, J.2
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.