Entering the quagmire: Examining the ‖meaning’ of integrated marketing communications

Journal of Marketing Communications

Volumn 2, Issue 3, 1996, Pages 159-172

  Phelps, Joseph ^a   Johnson, Edward ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b UNIVERSITY OF NEBRASKA LINCOLN   (United States)

Author keywords

Integrated Marketing Communications; Meaning; Quagmire

Indexed keywords

EID: 3042894342     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272696346123     Document Type: Article

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