Integrated marketing communications in U.S. advertising agencies: An exploratory study

Journal of Advertising Research

Volumn 37, Issue 5, 1997, Pages 7-18

  Schultz, Don E ^a   Kitchen, Philip J ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042526826     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (37)

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