Perceptions of integrated marketing communications among marketers & ad agency executives in new zealand

International Journal of Advertising

Volumn 18, Issue 1, 1999, Pages 89-119

  Eagle, Lynne ^a   Kitchen, Philip ^b   Hyde, Ken ^c   Fourie, Wilna ^c   Padisetti, Mani ^c  

^a MASSEY UNIVERSITY   (New Zealand)

^b QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

^c MANUKAU INSTITUTE OF TECHNOLOGY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347873928     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104746     Document Type: Article

References (21)

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