IMC as theory and as a poststructural set of practices and discourses: A continuously evolving paradigm shift

Journal of Advertising Research

Volumn 44, Issue 1, 2004, Pages 66-70

  Gould, Stephen J ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644490017     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S002184990404019X     Document Type: Article

References (13)

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9. KUHN, THOMAS S. The Structure of Scientific Revolutions. Chicago, IL: University of Chicago Press, 1962.
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13. WARNER, FARA. "Agnostic Ad Agency Finds Niche." New York Times, October 30, 2003.