Theoretical concept or management fashion? Examining the significance of IMC

Journal of Advertising Research

Volumn 40, Issue 5, 2000, Pages 7-15

  Cornelissen, Joep P ^a   Lock, Andrew R ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038497864     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/jar-40-5-7-15     Document Type: Short Survey

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