Correlates of integrated marketing communications

Journal of Advertising Research

Volumn 40, Issue 3, 2000, Pages 27-39

  Low, George S ^a  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22344457624     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-3-27-39     Document Type: Article

References (30)

1. ARMSTRONG, J. S., and T. S. OVERTON. "Estimating Nonresponse Bias in Mail Surveys." Journal of Marketing Research 14, 3 (1977): 396-402.
2. BEARD, F. "Integrated Marketing Communications: New Role Expectations and Performance Issues in the Client-Ad Agency Relationship?" Journal of Business Research 37, 3 (1996): 207-15.
3. BURNETT, J., and S. MORIARTY. Introduction to Marketing Communication: An Integrated Approach. Upper Saddle River, NJ: Prentice-Hall, 1998.
4. CHURCHILL, G. A. "A Paradigm for Developing Better Measures of Marketing Constructs." Journal of Marketing Research 16, 1 (1979): 64-73.
5. COEN, R. J. Annual Advertising Spending Report. New York, NY: McCann Erickson, 1998.
6. COOK, W. A. "Integrated Marketing Communications - Performing Together." Journal of Advertising Research 37, 5 (1997): 5.
7. DUNCAN, T. R., and S. E. EVERETT. "Client Perceptions of Integrated Marketing Communications." Journal of Advertising Research 33, 3 (1993): 30-39.
8. GONRING, M. P. "Putting Integrated Marketing Communications to Work Today." Public Relations Quarterly 39, 3 (1994): 45-48.
9. GOULD, S. J., D. B. LERMAN, and A. F. GREIN. "Agency Perceptions and Practices on Global IMC." Journal of Advertising Research 39, 1 (1999): 7-20.
10. GRONSTEDT, A. "How Agencies Can Support Integrated Communications." Journal of Business Research 37, 3 (1996): 201-06.
11. _, and E. THORSON. "Five Approaches to Organize an Integrated Marketing Communications Agency." Journal of Advertising Research 36, 2 (1996): 48-58.
12. HUTTON, J. G. "Integrated Marketing Communications and the Evolution of Marketing Thought." Journal of Business Research 37, 3 (1996): 155-62.
13. JAWORSKI, B. J., and A. K. KOHLI. "Market Orientation: Antecedents and Consequences." Journal of Marketing 57, 3 (1993): 53-70.
14. KITCHEN, P. J., and D. E. SCHULTZ. "A Multi-Country Comparison of the Drive for IMC." Journal of Advertising Research 39, 1 (1999): 21-38.
15. LOW, G. S., and J. J. MOHR. "Setting Advertising and Promotion Budgets in Multi-Brand Companies." Journal of Advertising Research 39, 1 (1999): 67-78.
16. MAND, A. "No Gamble: P&G Looking to Put More Brands Online." Brandweek, 1999.
17. MCARTHUR, D. N., and T. GRIFFIN. "A Marketing Management View of Integrated Marketing Communications." Journal of Advertising Research 37, 5 (1997): 19-27.
18. MORIARTY, S. E. "PR and IMC: The Benefits of Integration." Public Relations Quarterly 39, 3 (1994): 38-44.
19. MORRISON, A. R. "Tales from the Trenches: Integrated Communications Stories - The Chase Manhattan Bank." In Marketing Communications Strategies Today and Tomorrow: Integration, Allocation, and Interactive Technologies, C. Faure and L. Klein, eds., Marketing Science Institute Report Number 94-109. Cambridge, MA: Marketing Science Institute, 1994.
20. NEFF, J., and P. SLOAN. "P&G, No. 1 Again, Aims to Reinvent Marketing." Advertising Age, 1996.
21. NOWAK, G., and J. PHELPS. "Conceptualizing the Integrated Marketing Communications Phenomenon: An Examination of Its Impact on Advertising Practices and Its Implications for Advertising Research." Journal of Current Issues and Research in Advertising 16, 1 (1994): 49-66.
22. PHELPS, J. E., T. E. HARRIS, and E. JOHNSON. "Exploring Decision-Making Approaches and Responsibility for Developing Marketing Communications Strategy." Journal of Business Research 37, 3 (1996): 217-23:
23. REITMAN, J. "Integrated Marketing: Fantasy or the Future?" In Marketing Communications Strategies Today and Tomorrow: Integration, Allocation, and Interactive Technologies, C. Faure and L. Klein, eds., Marketing Science Institute Report Number 94-109. Cambridge, MA: Marketing Science Institute, 1994.
24. RUST, R. T., and S. VARKI. "Rising from the Ashes of Advertising." Journal of Business Research 37, 3 (1996): 173-81.
25. SCHNEIDER, L. "Agencies Show That IMC Can Be Good for Bottom Line." Marketing News, 1998.
26. SCHULTZ, D. E., S. I. TANNENBAUM, and R. F. LAUTERBORN. Integrated Marketing Communications. Lincolnwood, IL: NTC Business Books, 1993.
27. _. "The Inevitability of Integrated Communications." Journal of Business Research 37, 3 (1996): 139-16.
28. _, and P. J. KITCHEN. "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study." Journal of Advertising Research 37, 5 (1997): 7-18.
29. STEWART, D. W. "Market-Back Approach to the Design of Integrated Communications Programs: A Change in Paradigm and a Focus on Determinants of Success." Journal of Business Research 37, 3 (1996): 147-53.
30. ZINKHAN, G. M., and R. T. WATSON. "Advertising Trends: Innovation and the Process of Creative Destruction." Journal of Business Research 37, 3 (1996): 163-71.