Impossible dream or inevitable revolution? Investigating the concept of integrated marketing communications

Journal of Communication Management

Volumn 2, Issue 1, 1997, Pages 70-81

  Brown, Jill ^a  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

Communication discipline; Culture; Implementation; Integration

Indexed keywords

EID: 84993008523     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb023449     Document Type: Review

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