An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge

Journal of Advertising

Volumn 34, Issue 4, 2005, Pages 55-67

  Stammerjohan, Claire ^a   Wood, Charles M ^b   Chang, Yuhmiin ^c   Thorson, Esther ^d  

^a JACKSON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TULSA   (United States)

^c FU JEN CATHOLIC UNIVERSITY   (Taiwan)

^d UNIVERSITY OF MISSOURI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 31644447528     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639209     Document Type: Article

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