Integrated relationship-marketing communications: A key opportunity for IMC

Journal of Marketing Communications

Volumn 2, Issue 3, 1996, Pages 191-199

  Hutton, James G ^a  

^a UNIVERSITY OF ST THOMAS   (United States)

Author keywords

Advertising; Integrated Marketing Communications; Marketing; Public Relations; Relationship Marketing

Indexed keywords

EID: 3142590517     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272696346141     Document Type: Article

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