Understanding the Impact of Synergy in Multimedia Communications

Journal of Marketing Research

Volumn 40, Issue 4, 2003, Pages 375-388

  Naik, Prasad A ^a   Raman, Kalyan ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF MICHIGAN FLINT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0344824511     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.4.375.19385     Document Type: Article

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