The emergence of IMC: A theoretical perspective

Journal of Advertising Research

Volumn 44, Issue 1, 2004, Pages 19-30

  Kitchen, Philip J ^a   Brignell, Joanne ^a   Li, Tao ^a   Jones, Graham Spickett ^a  

^a UNIVERSITY OF HULL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644464615     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040048     Document Type: Review

References (65)

1. ACHESON, K.L. "Integrated Marketing Must Bring Two Perspectives Together." Marketing News 27, 17 (1993): 4.
2. BELCH, G.E., and M. A. BELCH. Advertising and Promotion: An Integrated Marketing Communications Perspective, 5th ed. New York: McGraw-Hill/Irwin, 2001.
3. CAYWOOD, C., D. E. SCHULTZ, and P. WANG. "Integrated Marketing Communications: A Survey of National Goods Advertisers," unpublished report. Bloomington, IN: Medill School of Journalism, Northwestern University, June 1991.
4. CLOW, K. E., and D. BAACK. Integrated Advertising, Promotion and Marketing Communications. Cranbury, NJ: Pearson Education, Inc., 2002.
5. CORNELISSEN, J. P., and A. R. LOCK. "Theoretical Concept or Management Fashion? Examining the Significance of IMC." Journal of Advertising Research 40, 5 (2000): 7-15.
6. COULSON-THOMAS, C. J. Marketing Communications. Oxford, U.K.: Butterworth-Heinemann Ltd., 1983.
7. DOZIER, D., and M. LAUZEN. "Antecedents and Consequences of Marketing Imperialism on the Public Relations Function." Paper presented to the Annual Convention of the Association for Education in Journalism, Minneapolis, MN, 1990.
8. DUNCAN, T. IMC: Using Advertising and Promotion to Build Brands (International Edition). New York: The McGraw-Hill Companies, Inc., 2002.
9. DUNCAN, T. R., and S. E. EVERETT. "Client Perceptions of Integrated Communications." Journal of Advertising Research 32, 3 (1993): 30-39.
10. DURKIN, M., and M. A. LAWLOR. "The Implications of the Internet on the Advertising Agency-Client Relationship." The Service Industries Journal (London) 21, 2 (2001): 175-90.
11. DYER, G. Advertising as Communication. London: Routledge, 1982.
12. EAGLE, L. C., and P. J. KITCHEN. "IMC, Brand Communications, and Corporate Cultures: Client/Advertising Agency Co-ordination and Cohesion." European Journal of Marketing 34, 5/6 (2000): 667-686.
13. FILL, C. Marketing Communications: Contexts, Strategies and Applications, 3rd ed. London, Europe: Prentice Hall Limited, 2002.
14. _, and T. YESHIN. Integrated Marketing Communications. Oxford, U.K.: Butterworth-Heinemann, 2001.
15. GONRING, M. P. "Putting Integrated Marketing Communications to Work Today." Public Relations Quarterly (Rhinebeck) 39, 3 (1994): 45.
16. GOULD, S. J. "The State of IMC Research and Applications." Journal of Advertising Research 40, 5 (2000): 22-23.
17. _, B. LERMAN, and A. F. GREIN. "Agency Perceptions and Practices on Global IMC." Journal of Advertising Research 39, 1 (1999): 7-20.
18. GREIN, A. F., and S. J. GOULD. "Globally Integrated Marketing Communications." Journal of Marketing Communications 2, 3 (1996): 141-58.
19. GRONSTEDT, A. "Internet: IMC on Steroids." Marketing News 31, 11 (1997): 16.
20. HACKLEY, C., and P. J. KITCHEN, "IMC: A Consumer Psychological Perspective." Marketing Intelligence & Planning 16, 3 (1998): 229-35.
21. HUTTON, J. "Integrated Marketing Communications and the Evolution of Marketing Thought." Presented to the American Academy of Advertising Annual Conference, New York, 1995.
22. KANSO, A., and R. NELSON. "Advertising Localisation Overshadows Standardisation." Journal of Advertising Research 42, 1 (2002): 79-89.
23. KAYE, R. L. "Companies Need to Realize Internal Marketing's Potential." Advertising Age's Business Marketing, 1999.
24. KITCHEN, P. J. Marketing Communications: Principles and Practice. London: International Thomson Business Press, 1999.
25. _. The Rhetoric and Reality of Marketing: An International Managerial Approach. Hampshire, U.K.: Palgrave Publishers Ltd., 2003.
26. _, and D. E. SCHULTZ. "Integrated Marketing Communications in US Advertising Agencies: An Exploratory Study." Journal of Advertising Research 37, 5 (1997): 7-18.
27. _, and _. "IMC - A UK Ad's Agency Perspective." Journal of Marketing Management 14, 2 (1998): 465-85.
28. _, and _. "A Multi-Country Comparison of the Drive for IMC." Journal of Advertising Research 39, 1 (1999): 21-38.
29. _, and _. "A Response to 'Theoretical Concept or Management Fashion?'" Journal of Advertising Research 40, 5 (2000): 17-21.
30. _, and _. Raising the Corporate Umbrella: Corporate Communications in the 21st Century. Hampshire, U.K.: Palgrave Publishers Ltd., 2001.
31. KOTLER, P. Marketing Management, 10th ed. London: Prentice Hall International (UK) Limited, 2000.
32. LEVINSON, J. C. "Integrated Marketing." Executive Excellence 18, 11 (2001): 9-10.
33. MADDOX, K. "Shop Turns to Collaboration Tool." B to B 86, 13 (2001): 10.
34. MCGOOX, C. "Cutting-Edge Companies Use Integrated Marketing Communication." Communication World 16, 1 (1999): 15-19.
35. MCLAUGHLIN, J. P. "Why Is IMC Taking So Long? Blame It on the Clients." Marketing News 31, 19 (1997): 27-30.
36. MILLER, D. A., and P. B. ROSE. "Integrated Communications: A Look at Reality." Public Relations Quarterly 39, 1 (1994): 13.
37. MORIARTY, S. E. "PR and IMC: The Benefits of Integration." Public Relations Quarterly 39, 3 (1994): 38.
38. NOWAK, G. J., G. T. CAMERON, and D. DELORME. "Beyond the World of Packaged Goods: Assessing the Relevance of Integrated Marketing Communications for Retail and Consumer Service Marketing." Journal of Marketing Communications 2, 1 (1996): 173-90.
39. PACKER, B. K. Teach Ye Diligently. Salt Lake City, UT: Deseret Books, 1979.
40. PERCY, L., J. R. ROSSITER, and R. ELLIOTT. Strategic Advertising Management. New York: Oxford University Press Inc., 2001.
41. PICKTON, D., and A. BRODERICK. Integrated Marketing Communications. Essex, U.K.: Pearson Education Limited, 2001.
42. REICH, K. "IMC: Through the Looking Glass of the New Millennium." Communication World 15, 9 (1998): 26-28.
43. ROSE, P. B. "Practitioner Opinions and Interests Regarding Integrated Marketing Communications in Selected Latin American Countries." Journal of Marketing Communications (1996): 125-139.
44. SCHULTZ, D. E. "Integrated Marketing Communications: The Status of Integrated Marketing Communications Programs in the US Today." Journal of Promotion Management 1, 1, (1991): 99-104.
45. _. "Integrated Marketing Communications: Maybe Definition Is in the Point of View." Marketing News, January 18, 1993a.
46. _. "We Simply Can't Afford to Go Back to Mass Marketing." Marketing News 27, 4 (1993b): 20.
47. _. "IMC Has Become a Global Concept." Marketing News 30, 5, (1996): 6.
48. _. "Manage Customers, Not Loyalty Programs." Marketing News 33, 1, (1999): 35-36.
49. _. "Structural Flaws Dash Marcom Plans." Marketing News 34, 3 (2000): 14.
50. _. "Campaign Approach Shouldn't Exist in IMC." Marketing News 35, 5 (2001): 11-13.
51. _. "Summit Explores Where IMC, CRM Meet." Marketing News 36, 5 (2002): 11-12.
52. _, and P. J. KITCHEN. "A Response to 'Theoretical Concept or Management Fashion?'" Journal of Advertising Research 40, 5 (2000a): 17-21.
53. _, and _. Communicating Globally: An Integrated Marketing Approach. London: Macmillan Press Ltd., 2000b.
54. _, and _. Communicating Globally: An Integrated Marketing Approach. Chicago, IL: NTC Business Books, NTC/Contemporary Publishing Group, 2000c.
55. _, S. I. TANNENBAUM, and R. F. LAUTERBORN. The New Marketing Paradigm: Integrated Marketing Communications. Chicago, IL: NTC Business Books, NTC/Contemporary Publishing Group, 1994.
56. SCHWARTZ, M. "IBM Adopts New Agency Model." B to B 86, 16 (2001): 21.
57. SEMENIK, R. J. Promotion and Integrated Marketing Communications, South-Western. Cincinnati, OH: South-Western, Thomson Learning, 2002.
58. SHIMP, T. A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications, 5th ed. Fort Worth, TX: The Dryden Press, Harcourt College Publishers, 2000.
59. SMITH, P. R. Marketing Communications: An Integrated Approach, 3rd ed. London: Kogan Page Limited, 2002.
60. SPOTTS, H. E., D. R. LAMBERT, and M. L. JOYCE. "Marketing Déjà Vu: The Discovery of Integrated Marketing Communications." Journal of Marketing Education 20, 3 (1998): 210-18.
61. TEDLOW, R. S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990.
62. TERPSTRA, V., and R. SARATHY. International Marketing, 8th ed. New York: The Dryden Press, Hartcourt College Publishers, 2000.
63. WEILBACHER, W. M. "Point of View: Does Advertising Cause a 'Hierarchy of Effects'?" Journal of Advertising Research 41, 6 (2001): 19-26.
64. WICHTMAN, B. "Integrated Communications: Organisation and Education." Public Relations Quarterly 44, 2 (1999): 18-22.
65. WOOD, M. B. "Clear IMC Goals Build Strong Relationships." Marketing News 31, 13 (1997): 11-15.