Services advertising and integrated marketing communications: An empirical examination

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 2, 2003, Pages 69-82

  Carlson, Les ^a   Grove, Stephen J ^a   Dorsch, Michael J ^a  

^a CLEMSON UNIVERSITY   (United States)

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EID: 31644438223     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505150     Document Type: Article

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