The organisation of external communication disciplines: an integrative framework of dimensions and determinants

International Journal of Advertising

Volumn 20, Issue 1, 2001, Pages 67-88

  Cornelissen, Joep P ^a   Lock, Andrew R ^a   Gardner, Hanne ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 31644447555     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104877     Document Type: Article

References (62)

1. Aaker, D., Batra, R., & Myers, J.G., (1992) Advertising Management (4th edn). Englewood Cliffs, NJ: Prentice Hall.
2. Argenti, P.A., (1998) Corporate Communication (2nd edn). Boston, MA: McGraw-Hill.
3. Beard, F., (1997) ‘IMC use and client—ad agency relationships’, Journal of Marketing Communications, 3(4), 217–230.
4. Broom, G.M., Lauzen, M.M., & Tucker, K., (1991) ‘Public relations and marketing: dividing the conceptual domain and operational turf’, Public Relations Review, 17(3), 219–225.
5. Cook, J., (1973) ‘Consolidating the communications function’, Public Relations Journal, 29(6–8), 28.
6. Cornelissen, J.P., & Lock, A.R., (2000) ‘The organisational relationship between marketing and public relations: exploring paradigmatic viewpoints’, Journal of Marketing Communications, 6(4), 231–245.
7. Cutlip, S.M., Center, A.H., & Broom, G.H., (1985) Effective Public Relations (5th edn). London: Prentice-Hall.
8. Deighton, J., (1996) ‘Features of good integration: two cases and some generalizations’, in Thorson, E., & Moore, J., (eds) Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ: Lawrence Erlbaum Associates, 243–256.
9. Deighton, J., (1999) ‘Integrated marketing communications in practice’, in Jones, J.P., (ed.) The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications. London: Sage Publications, 339–355.
10. Donaldson, L., (1996) For Positivist Organisation Theory: Proofing the Hard Core. London: Sage.
11. Dozier, D.M., & Grunig, L.A., (1992) The organization of the public relations function’, in Grunig, J.E., (ed.) Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum Associates, 395–417.
12. Duncan, T., & Caywood, C., (1996) ‘Concept, process, and evolution of IMC’, in Thorson, E., & Moore, J., (eds), Integrated Communication: Synergy of Persuasive Voices. Hillsdale, NJ: Lawrence Erlbaum Associates, 13–34.
13. Duncan, T., & Everett, S., (1993) ‘Client perceptions of integrated marketing communications’, Journal of Advertising Research, 33(3), 30–39.
14. Duncan, T., & Moriarty, S.E., (1998) ‘A communication-based marketing model for managing relationships’, Journal of Marketing, 62 (April), 1–13.
15. Ehling, WP., White, J., & Grunig, J.E., (1992) ‘Public relations and marketing practices’, in Grunig, J.E., (ed.) Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum Associates, 357–383.
16. Fisher, R.J., Maltz, E., & Jaworski, B.J., (1997) ‘Enhancing communication between marketing and engineering: the moderating role of relative functional identification’, Journal of Marketing, 1 (July), 54–70.
17. Granstedt, A., (1996a) ‘Integrated communications at America's leading total quality management corporations’, Public Relations Review, 22(1), 25–42.
18. Gronstedt, A., (1996b) ‘Integrating marketing communication and public relations: a stakeholder relations model’, in Thorson, E., & Moore, J., (eds) Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ: Lawrence Erlbaum Associates, 287–304.
19. Gronstedt, A., & Thorson, E., (1996) ‘Five approaches to organize an integrated marketing communications agency’, Journal of Advertising Research, 36(2), 48–58.
20. Grunig, J.E., (1992) ‘Communications, public relations and effective organizations: an overview of the book’, in Grunig, J.E., (ed.) Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum Associates, 1–28.
21. Grunig, J.E., & Grunig, L.A., (1989) Toward a theory of the public relations behavior of organizations: review of a program of research’, in Grunig, J.E., & Grunig, L.A., (eds) Public Relations Research Annual—Volume 1. Hillsdale, NJ: Lawrence Erlbaum Associates, 27–63.
22. Grunig, J.E., & Grunig, L.A., (1991) ‘Conceptual differences in public relations and marketing: the case of health-care organizations’, Public Relations Review, 17(3), 257–278.
23. Grunig, J.E., & Grunig, L.A., (1998) The relationship between public relations and marketing in excellent organizations: evidence from the IABC study’, Journal of Marketing Communications, 4(3), 141–162.
24. Grunig, L.A., (1987) ‘Variation in relations with environmental publics’, Public Relations Review, 13(3), 46–58.
25. Grunig, L.A., (1992) ‘How public relations/communication departments should adapt to the structure and environment of an organisation…and what they actually do’, in Grunig, J.E., (ed.) Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum Associates, 467–481.
26. Hage, J., & Hull, F., (1981) ‘A typology of environmental niches based on knowledge technology and scale: the implications for innovation and productivity’. University of Maryland: Center for the Study of Innovation, Entrepreneurship, and Organization Strategy, Working Paper No. 1.
27. Hunter, T., (1997) The relationship of public relations and marketing against the background of integrated communications: a theoretical analysis and empirical study at US American corporations’. University of Salzburg, Austria: Masters thesis (unpublished).
28. Hutton, J., (1996) ‘Integrated marketing communications and the evolution of marketing thought’, Journal of Business Research, 37 (March/April), 155–162.
29. Jaworski, B.J., & Kohli, A.K., (1993) ‘Market orientation: antecedents and consequences’, Journal of Marketing, 57 (July), 53–70.
30. Kitchen, P.J., (1993) The Developing Use of Public Relations in Fast-Moving Consumer Goods Firms. Keele University: Doctoral dissertation.
31. Kitchen, P.J., & Moss, D.A., (1995) ‘Marketing and public relations: the relationship revisited’, Journal of Marketing Communications, 1(2), 105–119.
32. Kitchen, PJ., & Schultz, D.E., (1999) ‘A multi-country comparison of the drive for IMC’, Journal of Advertising Research, January/February, 21–38.
33. Kohli, A.K., & Jaworski, B.J., (1990) ‘Market orientation: the construct, research propositions, and managerial implications’, Journal of Marketing, 54 (April), 1–18.
34. Kotler, P., & Mindak, W., (1978) ‘Marketing and public relations, should they be partners or rivals?’, Journal of Marketings 42(10), 13–20.
35. Kotter, J., & Heskett, J., (1992) Corporate Culture and Performance. New York: The Free Press.
36. Lauzen, M.M., (1991) ‘Imperialism and encroachment in public relations’, Public Relations Review, 17(3), 245–255.
37. Lauzen, M.M., (1993) ‘When marketing involvement matters at the manager level’, Public Relations Review, 19(3), 247–259.
38. Lawrence, PR., & Lorsch, J.W., (1967) Organisation and Environment: Managing Differentiation and Integration. Boston, MA: Division of Research, Graduate School of Business Administration, Harvard University.
39. Maltz, E., & Kohli, A.K., (1996) ‘Market intelligence dissemination across functional boundaries’, Journal of Marketing Research, 33(1), 47–61.
40. Moriarty, S.E., (1994) ‘PR and IMC: the benefits of integration’, Public Relations Quarterly, 39(3), 38–44.
41. Moss, D.A., Warnaby, G., & Thame, L., (1996) ‘Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector’, European Journal of Marketing, 30(12), 69–84.
42. Narver, J.C., & Slater, S.E, (1990) The effect of a market orientation on business profitability’, Journal of Marketing, 54 (October), 20–35.
43. Nowak, G.J., & Phelps, J., (1994) ‘Conceptualizing the integrated marketing communications’ phenomenon: an examination of its impact on advertising practices and its implications for advertising research’, Journal of Current Issues and Research in Advertisings 16(1), 49–66.
44. Olins, W., (1989) Corporate Identity: Making Strategy Visible Through Design. London: Thames and Hudson.
45. Phelps, J., & Johnson, E., (1996) ‘Entering the quagmire: examining the meaning of integrated marketing communications’, Journal of Marketing Communications, 2(3), 159–172.
46. Phelps, J.E., Harris, T.E., & Johnson, E., (1996) ‘Exploring decision-making approaches and responsibility for developing marketing communications strategy’, Journal of Business Research, 37, 217–223.
47. Prensky, D., McCarty, J.A., & Lucas, J., (1996) ‘IMC: an organizational perspective’, in Thorson, E., & Moore, J., (eds) Integrated Communication: Synergy of Persuasive Voices. Mahwah, NJ: Lawrence Erlbaum Associates, 167–183.
48. Ruekert, R.W., & Walker, O.C., (1987) ‘Marketing's interaction with other functional units: a conceptual framework and empirical evidence’, Journal of Marketings 51 (January), 1–19.
49. Scheider (aka Grunig), L.A., (1985) ‘The role of public relations in four organizational types’, Journalism Quarterly, 62(3), 567–576.
50. Schultz, D.E., (1999) ‘Integrated marketing communications and how it relates to traditional media advertising’, in Jones, J.P., (ed.) The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications. London: Sage, 325–338.
51. Schultz, D.E., & Schultz, H.E, (1998) Transitioning marketing communication into the twenty-first century’, Journal of Marketing Communications, 4(1), 9–26.
52. Schultz, D.E., Tannenbaum, S.I., & Lauterborn, R.F., (1993) The New Marketing Paradigm: Integrated Marketing Communications. Lincolnwood: NTC.
53. Slater, S.E, & Narver, J.C., (1994) ‘Does competitive environment moderate the market orientation—performance relationship?’, Journal of Marketing, 58 (January), 46–55.
54. Spicer, C.H., (1991) ‘Communication functions performed by public relations and marketing practitioners’, Public Relations Review, 17(3), 293–305.
55. Sriramesh, K, Grunig, J.E., & Buffington, J., (1992) ‘Corporate culture and public relations’, in Grunig, J.E., (ed.) Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum Associates, 577–595.
56. Stewart, D.W, (1996) ‘Market-back approach to the design of integrated communications programs: a change in paradigm and a focus on determinants of success’, Journal of Business Research, 37, 147–153.
57. Van Leuven, J., (1991) ‘Corporate organizing strategies and the scope of public relations departments’, Public Relations Review, 17(3), 279–291.
58. Van Riel, C.B.M., (1995) Principles of Corporate Communication. London: Prentice Hall.
59. Van Riel, C.B.M., Wierenga, B., & Adema, R.L.A., (1995) Critical Success Factors in Management of Corporate Communication Campaigns: An Empirical Study. Erasmus University/Rotterdam School of Management: Management Report Series, No. 223.
60. Varey, R.J., (1998) ‘Locating marketing within the corporate communication management system’, Journal of Marketing Communications, 4(3), 177–190.
61. Webster, F.J., (1992) The changing role of marketing in the corporation’, Journal of Marketing, 56 (October), 1–17.
62. Workman, J.P., Homburg, C., & Gruner, K., (1998) ‘Marketing organization: an integrative framework of dimensions and determinants’, Journal of Marketing, 62 (July), 21–41.