A pilot study testing aspects of the integrated marketing communications concept

Journal of Marketing Communications

Volumn 11, Issue 3, 2005, Pages 191-214

  McGrath, John M ^a  

^a UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Experiment; Integrated marketing communications

Indexed keywords

EID: 23444456273     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000333199     Document Type: Article

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