Integrated marketing communications and the language of marketing development

International Journal of Advertising

Volumn 20, Issue 4, 2001, Pages 483-498

  Cornelissen, Joep P ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21544473328     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104907     Document Type: Article

References (46)

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