The relationship between public relations and marketing in excellent organizations: Evidence from the IABC study

Journal of Marketing Communications

Volumn 4, Issue 3, 1998, Pages 141-162

  Grunig, James E ^a   Grunig, Larissa A ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Excellent Public Relations; Integrated Communication; Integrated Marketing Communication; Public Relations And Strategic Management; Structure Of Public Relations And Marketing Departments

Indexed keywords

EID: 3042877996     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272698345816     Document Type: Article

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