A multi-country comparison of the drive for IMC

Journal of Advertising Research

Volumn 39, Issue 1, 1999, Pages 21-38

  Kitchen, Philip J ^a,b   Schultz, Don E ^c  

^a QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

^b Research Centre for Corporate and Marketing Communications   (United Kingdom)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1242273235     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

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