Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective

International Journal of Advertising

Volumn 24, Issue 1, 2005, Pages 51-78

  Kitchen, Philip J ^a   Tao, Li ^a,b  

^a UNIVERSITY OF HULL   (United Kingdom)

^b CHINA FOREIGN AFFAIRS UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85064024695     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072904     Document Type: Article

References (30)

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