Five approaches to organize an integrated marketing communications agency

Journal of Advertising Research

Volumn 36, Issue 2, 1996, Pages 48-58

  Gronstedt, Anders ^a   Thorson, Esther ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748174118     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (27)

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