Advances in the internal marketing concept: definition, synthesis and extension

Journal of Services Marketing

Volumn 14, Issue 6, 2000, Pages 449-462

  Rafiq, Mohammed ^a   Ahmed, Pervaiz K ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Customer orientation; Internal marketing; Service quality; Services marketing

Indexed keywords

EID: 84986132564     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010347589     Document Type: Review

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