메뉴 건너뛰기




Volumn 22, Issue 1, 1996, Pages 25-42

Integrated communications at America's leading total quality management corporations

(1)  Gronstedt, Anders a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0030098980     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(96)90069-7     Document Type: Article
Times cited : (37)

References (42)
  • 7
    • 0002383078 scopus 로고    scopus 로고
    • "Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of Its Impact on Advertising Practices and Its Implications for Advertising Research,"
    • G.J. Nowak and J. Phelps, "Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of Its Impact on Advertising Practices and Its Implications for Advertising Research," Journal of Current Issues and Research in Advertising.
    • Journal of Current Issues and Research in Advertising.
    • G.J. Nowak1    J. Phelps2
  • 8
    • 0002524905 scopus 로고
    • Integrated Marketing? It's Synergy
    • March 8,
    • Duncan T.R. Integrated Marketing? It's Synergy. Advertising Age. March 8, 1993;22.
    • (1993) Advertising Age , pp. 22
    • Duncan, T.R.1
  • 10
    • 21344475322 scopus 로고
    • The Commitment-Trust Theory of Relationship Marketing
    • Morgan R.M., Hunt S.D. The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing. 58:July 1994;20-38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 14
    • 0001094057 scopus 로고
    • The Global Logic of Strategic Alliances
    • Ohmae Kenichi. The Global Logic of Strategic Alliances. Harvard Business Review. 67:(2):March-April 1989;143-154.
    • (1989) Harvard Business Review , vol.67 , Issue.2 , pp. 143-154
    • Ohmae Kenichi1
  • 15
    • 0003563138 scopus 로고
    • Cambridge, MA: Productivity Press
    • Merli G. Co-makership. 1991;Productivity Press, Cambridge, MA.
    • (1991) Co-makership
    • Merli, G.1
  • 16
    • 38149145829 scopus 로고
    • Dividing the Public Relations and Marketing Conceptual Domain and Operational Turf
    • Broom G.M., Lauzen M.M., Tucker K. Dividing the Public Relations and Marketing Conceptual Domain and Operational Turf. Public Relations Review. 17:(3):1991;8-11.
    • (1991) Public Relations Review , vol.17 , Issue.3 , pp. 8-11
    • Broom, G.M.1    Lauzen, M.M.2    Tucker, K.3
  • 19
    • 0011432393 scopus 로고
    • Conceptual Differences in Public Relations and Marketing: The Case of Health-care Organizations
    • Grunig J.E., Grunig L.A. Conceptual Differences in Public Relations and Marketing: The Case of Health-care Organizations. Public Relations Review. 17:(3):1991.
    • (1991) Public Relations Review , vol.17 , Issue.3
    • Grunig, J.E.1    Grunig, L.A.2
  • 20
    • 38149144262 scopus 로고
    • Imperialism and Encroachment in Public Relations
    • Lauzen M.M. Imperialism and Encroachment in Public Relations. Public Relations Review. 17:(3):1991;245-257.
    • (1991) Public Relations Review , vol.17 , Issue.3 , pp. 245-257
    • Lauzen, M.M.1
  • 21
    • 0011508110 scopus 로고
    • Communication Functions Performed by Public Relations and Marketing Practitioners
    • Spiece C.H. Communication Functions Performed by Public Relations and Marketing Practitioners. Public Relations Review. 17:(3):1991.
    • (1991) Public Relations Review , vol.17 , Issue.3
    • Spiece, C.H.1
  • 22
    • 0011434690 scopus 로고
    • Public Relations and Marketing: An Overview
    • Van Leuven J. Public Relations and Marketing: An Overview. Public Relations Review. 17:(3):1991.
    • (1991) Public Relations Review , vol.17 , Issue.3
    • Van Leuven, J.1
  • 23
    • 0002016544 scopus 로고
    • Conflict in the Integrated Marketing Communications Task Group
    • MO: School of Journalism, University of Missouri-Colombia
    • Beard F.K. Conflict in the Integrated Marketing Communications Task Group. Proceedings of the 1993 Conference of the American Academy of Advertising. 1993;School of Journalism, University of Missouri-Colombia, MO.
    • (1993) Proceedings of the 1993 Conference of the American Academy of Advertising
    • Beard, F.K.1
  • 25
    • 4244109446 scopus 로고    scopus 로고
    • "Integrated Marketing: Breaking Down the Barriers,"
    • in Esther Thorson and Jeri Moore (eds.) (Hillsdale, NJ: Erlbaum, forthcoming).
    • L.A. Petrison and P. Wang, "Integrated Marketing: Breaking Down the Barriers," in Esther Thorson and Jeri Moore (eds.), Integrated Communications: The Search for Synergy in Communication Voices (Hillsdale, NJ: Erlbaum, forthcoming).
    • Integrated Communications: The Search for Synergy in Communication Voices
    • L.A. Petrison1    P. Wang2
  • 28
    • 0003964033 scopus 로고
    • Cambridge, MA: Massachusetts Institute of Technology
    • Deming E.W. Out of the Crisis. 1986;Massachusetts Institute of Technology, Cambridge, MA.
    • (1986) Out of the Crisis
    • Deming, E.W.1
  • 30
    • 0001876678 scopus 로고
    • The Role of Internal Communications in Fostering Cross-Functional Quality Management
    • Clarke L. Caywood. Englewood Cliffs, NJ: Prentice-Hall
    • Cahalan J.M. The Role of Internal Communications in Fostering Cross-Functional Quality Management. Caywood Clarke L. How Communications Can Help Foster Quality Improvement. 1993;51-57 Prentice-Hall, Englewood Cliffs, NJ.
    • (1993) How Communications Can Help Foster Quality Improvement , pp. 51-57
    • Cahalan, J.M.1
  • 31
    • 0001942349 scopus 로고
    • Dialogue with Customers and Other Stakeholders: The Role of External Communications in Driving Quality
    • Clarke L. Caywood. Englewood Cliffs, NJ: Prentice-Hall
    • Fleming J.M. Dialogue with Customers and Other Stakeholders: The Role of External Communications in Driving Quality. Caywood Clarke L. How Communications Can Help Foster Quality Improvement. 1993;63-69 Prentice-Hall, Englewood Cliffs, NJ.
    • (1993) How Communications Can Help Foster Quality Improvement , pp. 63-69
    • Fleming, J.M.1
  • 32
    • 0003038281 scopus 로고
    • TQM is a Catalyst for New Marketing Applications
    • Fram E.H., Presberg M.L. TQM is a Catalyst for New Marketing Applications. Marketing News. 1992;17.
    • (1992) Marketing News , pp. 17
    • Fram, E.H.1    Presberg, M.L.2
  • 34
    • 0004243486 scopus 로고
    • New York: McGraw-Hill Book Company
    • Denzin N.K. The Research Act. 1978;McGraw-Hill Book Company, New York.
    • (1978) The Research Act
    • Denzin, N.K.1
  • 40
    • 0001987234 scopus 로고
    • Motorola U: When Training becomes an Education
    • Wiggenhorn W.A. Motorola U: When Training becomes an Education. Harvard Business Review. July-August 1990;71-83.
    • (1990) Harvard Business Review , pp. 71-83
    • Wiggenhorn, W.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.