The role of agency-client integration in integrated marketing communications: A complementary agency theory-interorganizational perspective

Journal of Current Issues and Research in Advertising

Volumn 21, Issue 1, 1999, Pages 1-12

  Gould, Stephen J ^a   Grein, Andreas F ^a   Lerman, Dawn B ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992969128     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1999.10505085     Document Type: Article

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