-
1
-
-
24644494455
-
Integrated marketing must bring two perspectives together
-
Acheson, K. L. (1993). Integrated marketing must bring two perspectives together. Marketing News, 27(17), 4.
-
(1993)
Marketing News
, vol.27
, Issue.17
-
-
Acheson, K.L.1
-
3
-
-
33745709413
-
Review of advertising research directions
-
Broadbent, T. (1998, July 24). Review of advertising research directions. Campaign, p18.
-
(1998)
Campaign
-
-
Broadbent, T.1
-
4
-
-
0003703946
-
Integrated marketing communications: A survey of national goods advertisers
-
Medill School of Journalism, Northwestern University, June
-
Caywood, C., Schultz, D. E. and Wang, P. (1991). Integrated marketing communications: A survey of national goods advertisers. Unpublished report, Medill School of Journalism, Northwestern University, June.
-
(1991)
Unpublished Report
-
-
Caywood, C.1
Schultz, D.E.2
Wang, P.3
-
6
-
-
0038497864
-
Theoretical concept or management fashion? Examining the significance of IMC
-
Cornelissen, J. P. and Lock, A. R. (2000). Theoretical concept or management fashion? Examining the significance of IMC. Journal of Advertising Research, 40(5), 7-15.
-
(2000)
Journal of Advertising Research
, vol.40
, Issue.5
, pp. 7-15
-
-
Cornelissen, J.P.1
Lock, A.R.2
-
10
-
-
84939826601
-
-
International Edition. New York: McGraw-Hill
-
Duncan, T. (2002). IMC: Using advertising and promotion to build brands. International Edition. New York: McGraw-Hill.
-
(2002)
IMC
-
-
Duncan, T.1
-
11
-
-
0002572531
-
Client perceptions of integrated communications
-
Duncan, T. R. and Everett, S. E. (1993). Client perceptions of integrated communications. Journal of Advertising Research, 32(3), 30-39.
-
(1993)
Journal of Advertising Research
, vol.32
, Issue.3
, pp. 30-39
-
-
Duncan, T.R.1
Everett, S.E.2
-
12
-
-
0035035930
-
The implications of the internet on the advertising agency-client relationship
-
London
-
Durkin, M. and Lawlor, M. A. (2001). The implications of the internet on the advertising agency-client relationship. The Service Industries Journal, London, 21(2), 175-190.
-
(2001)
The Service Industries Journal
, vol.21
, Issue.2
, pp. 175-190
-
-
Durkin, M.1
Lawlor, M.A.2
-
14
-
-
85135298515
-
IMC, brand communications, and corporate cultures: Client/advertising agency co-ordination and cohesion
-
Eagle, L. C. and Kitchen, P. J. (2000). IMC, brand communications, and corporate cultures: client/advertising agency co-ordination and cohesion. European Journal of Marketing, 34(5/6), 667-686.
-
(2000)
European Journal of Marketing
, vol.34
, Issue.5-6
, pp. 667-686
-
-
Eagle, L.C.1
Kitchen, P.J.2
-
15
-
-
84939826602
-
Direct marketing
-
Kitchen, P. J. (Ed.), London: International Thomson Business Press
-
Evans, M. (1999). Direct marketing. In Kitchen, P. J. (Ed.), Marketing communications: Principles and practice. London: International Thomson Business Press.
-
(1999)
Marketing Communications: Principles and Practice
-
-
Evans, M.1
-
19
-
-
0344885590
-
Putting integrated marketing communications to work today
-
Gonring, M. P. (1994). Putting integrated marketing communications to work today. Public Relations Quarterly, 39(3), 45.
-
(1994)
Public Relations Quarterly
, vol.39
, Issue.3
-
-
Gonring, M.P.1
-
21
-
-
0442294958
-
Sponsorship
-
Kitchen, P. J. (Ed.), London: International Thomson Business Press
-
Hoek, J. (1999). Sponsorship. In Kitchen, P. J. (Ed.). Marketing communications: Principles and practice. London: International Thomson Business Press.
-
(1999)
Marketing Communications: Principles and Practice
-
-
Hoek, J.1
-
23
-
-
0038590841
-
-
4th Ed, . Essex: Pearson Education Limited
-
Jefkins, F. (2000). Advertising. (4th Ed.). Essex: Pearson Education Limited.
-
(2000)
Advertising
-
-
Jefkins, F.1
-
26
-
-
84899981401
-
Towards the integration of marketing and public relations
-
Kitchen, P.J. (1993). Towards the integration of marketing and public relations. Marketing Intelligence and Planning, 11(11), 15-21.
-
(1993)
Marketing Intelligence and Planning
, vol.11
, Issue.11
, pp. 15-21
-
-
Kitchen, P.J.1
-
28
-
-
0042526826
-
Integrated marketing communications in US advertising agencies: An exploratory study
-
Kitchen, P. J. and Schultz, D. E. (1997). Integrated marketing communications in US advertising agencies: An exploratory study. Journal of Advertising Research, 37(5), 7-18.
-
(1997)
Journal of Advertising Research
, vol.37
, Issue.5
, pp. 7-18
-
-
Kitchen, P.J.1
Schultz, D.E.2
-
29
-
-
0347243411
-
IMC- a UK ad’s agency perspective
-
Kitchen, P.J., Schultz, D.E. (1998). IMC- a UK ad’s agency perspective. Journal of Marketing Management, 14 (1), 465-485.
-
(1998)
Journal of Marketing Management
, vol.14
, Issue.1
, pp. 465-485
-
-
Kitchen, P.J.1
Schultz, D.E.2
-
32
-
-
23444444253
-
A response to “theoretical concept or management fashion?”
-
Kitchen, P. J. and Schultz, D. E. (2000). A response to “theoretical concept or management fashion?” Journal of Advertising Research, 40(5), 17-21.
-
(2000)
Journal of Advertising Research
, vol.40
, Issue.5
, pp. 17-21
-
-
Kitchen, P.J.1
Schultz, D.E.2
-
34
-
-
0003902676
-
-
10th Ed, . London: Prentice Hall International
-
Kotler, P. (2000). Marketing management (10th Ed.). London: Prentice Hall International.
-
(2000)
Marketing Management
-
-
Kotler, P.1
-
35
-
-
24644487498
-
Integrated marketing
-
November
-
Levinson, J.C. (2001, November). Integrated marketing. Executive Excellence, 18(11), 9-10.
-
(2001)
Executive Excellence
, vol.18
, Issue.11
, pp. 9-10
-
-
Levinson, J.C.1
-
36
-
-
0042526837
-
Cutting-edge companies use integrated marketing communication
-
McGoon, C. (1999). Cutting-edge companies use integrated marketing communication. Communication World, 16(1), 15-19.
-
(1999)
Communication World
, vol.16
, Issue.1
, pp. 15-19
-
-
McGoon, C.1
-
37
-
-
24644509123
-
Why is IMC taking so long? Blame it on the clients
-
McLaughlin, J. P. (1997). Why is IMC taking so long? Blame it on the clients. Marketing News, 31(19), 27-30.
-
(1997)
Marketing News
, vol.31
, Issue.19
, pp. 27-30
-
-
McLaughlin, J.P.1
-
38
-
-
84905575574
-
The role of sponsorship in the marketing communication mix
-
Meenaghan, T. (1991). The role of sponsorship in the marketing communication mix. International Journal of Advertising, 10(1), 35-47.
-
(1991)
International Journal of Advertising
, vol.10
, Issue.1
, pp. 35-47
-
-
Meenaghan, T.1
-
39
-
-
0011656701
-
Integrated communications: A look at reality
-
Miller, D. A. and Rose, P. B. (1994). Integrated communications: A look at reality. Public Relations Quarterly, 39(1), 13.
-
(1994)
Public Relations Quarterly
, vol.39
, Issue.1
-
-
Miller, D.A.1
Rose, P.B.2
-
40
-
-
0003358732
-
PR and IMC: The benefits of integration
-
Moriarty, S.E. (1994). PR and IMC: The benefits of integration. Public Relations Quarterly, 39(3), 38.
-
(1994)
Public Relations Quarterly
, vol.39
, Issue.3
-
-
Moriarty, S.E.1
-
44
-
-
24644478313
-
IMC: Through the looking glass of the new millennium
-
Reich, K. (1998). IMC: Through the looking glass of the new millennium. Communication World, 15(9), 26-28.
-
(1998)
Communication World
, vol.15
, Issue.9
, pp. 26-28
-
-
Reich, K.1
-
45
-
-
84939802068
-
Some things still work don't they?
-
Reich, K. (2001). Some things still work don't they? Communication World, 18(3), 26-29.
-
(2001)
Communication World
, vol.18
, Issue.3
, pp. 26-29
-
-
Reich, K.1
-
46
-
-
0011535273
-
Integrated marketing communications: The status of integrated marketing communications programs in the US today
-
Schultz, D. E. (1991). Integrated marketing communications: The status of integrated marketing communications programs in the US today. Journal of Promotion Management, 1(1), 99-104.
-
(1991)
Journal of Promotion Management
, vol.1
, Issue.1
, pp. 99-104
-
-
Schultz, D.E.1
-
47
-
-
0345120032
-
Integrated marketing communications: Maybe definition is in the point of view
-
January 18
-
Schultz, D.E. (1993a, January 18). Integrated marketing communications: maybe definition is in the point of view. Marketing News, 17(27), 2.
-
(1993)
Marketing News
, vol.17
, Issue.27
-
-
Schultz, D.E.1
-
48
-
-
0011600412
-
We simply can't afford to go back to mass marketing
-
Schultz, D. E. (1993b). We simply can't afford to go back to mass marketing. Marketing News, 27(4), 20.
-
(1993)
Marketing News
, vol.27
, Issue.4
, pp. 20
-
-
Schultz, D.E.1
-
50
-
-
24644499225
-
IMC has become a global concept
-
Schultz, D. E. (1996a). IMC has become a global concept. Marketing News, 30(5), 6.
-
(1996)
Marketing News
, vol.30
, Issue.5
-
-
Schultz, D.E.1
-
51
-
-
84939826605
-
Problems that practitioners have with IMC
-
Schultz, D. E. (1996b). Problems that practitioners have with IMC. Marketing News, 30(23), 11.
-
(1996)
Marketing News
, vol.30
, Issue.23
-
-
Schultz, D.E.1
-
52
-
-
24644434088
-
Manage customers, not loyalty programs
-
Schultz, D. E. (1999). Manage customers, not loyalty programs. Marketing News, 33(1), 35-36.
-
(1999)
Marketing News
, vol.33
, Issue.1
, pp. 35-36
-
-
Schultz, D.E.1
-
54
-
-
23444444253
-
A response to "Theoretical concept or management fashion?"
-
Schultz, D.E., Kitchen, P.J. (2000). A response to "Theoretical concept or management fashion?" Journal of Advertising Research, 40(5), 17-21.
-
(2000)
Journal of Advertising Research
, vol.40
, Issue.5
, pp. 17-21
-
-
Schultz, D.E.1
Kitchen, P.J.2
-
56
-
-
0344061823
-
New systems make China next hot pot
-
Schultz, D.E. (2002). New systems make China next hot pot. Marketing News, 36(1), 5.
-
(2002)
Marketing News
, vol.36
, Issue.1
-
-
Schultz, D.E.1
-
57
-
-
84939800698
-
IBM adopts new agency model, B to B
-
Schwartz, M. (2001). IBM adopts new agency model, B to B. Chicago, 86(16), 21.
-
(2001)
Chicago
, vol.86
, Issue.16
-
-
Schwartz, M.1
-
61
-
-
23444449818
-
Marketing déjà vu: The discovery of integrated marketing communications
-
Spotts, H.E., Lambert, D.R., Joyce, M.L. (1998). Marketing déjà vu: The discovery of integrated marketing communications. Journal of Marketing Education, 20(3), 210-218.
-
(1998)
Journal of Marketing Education
, vol.20
, Issue.3
, pp. 210-218
-
-
Spotts, H.E.1
Lambert, D.R.2
Joyce, M.L.3
-
62
-
-
84939826606
-
E-media: How to use electronic media for effective marketing communications
-
(Ed.), Oxfordshire: Henley-on-Thames
-
Swinfen-Green, J. (Ed.). (2000). E-media: How to use electronic media for effective marketing communications. Admap. Oxfordshire: Henley-on-Thames.
-
(2000)
Admap
-
-
Swinfen-Green, J.1
-
64
-
-
4043181062
-
Point of view: Does advertising cause a "hierarchy of effects"?
-
Weilbacher, W. M. (2001). Point of view: Does advertising cause a "hierarchy of effects"? Journal of Advertising Research, 41(6), 19-26.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.6
, pp. 19-26
-
-
Weilbacher, W.M.1
-
65
-
-
24644506403
-
Integrated communications: Organization and education
-
Wightman, B. (1999). Integrated communications: Organization and education. Public Relations Quarterly, 44(2), 18-22.
-
(1999)
Public Relations Quarterly
, vol.44
, Issue.2
, pp. 18-22
-
-
Wightman, B.1
-
67
-
-
24644453274
-
Clear IMC goals build strong relationships
-
Wood, M. B. (1997). Clear IMC goals build strong relationships. Marketing News, 31(13), 11-15.
-
(1997)
Marketing News
, vol.31
, Issue.13
, pp. 11-15
-
-
Wood, M.B.1
|