Performance auditing of integrated marketing communication (IMC) actions and outcomes

Journal of Advertising

Volumn 34, Issue 4, 2005, Pages 41-54

  Reid, Mike ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 31644442905     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639208     Document Type: Article

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