Perceived agency politics and conflicts of interest as potential barriers to IMC orientation

Journal of Marketing Communications

Volumn 6, Issue 2, 2000, Pages 107-119

  Ewing, Michael T ^a   Bussy, Nigel M De ^a   Caruana, Albert ^b  

^a CURTIN UNIVERSITY   (Australia)

^b UNIVERSITY OF MALTA   (Malta)

Author keywords

Advertising; Agency Conflicts Of Interest; Agency Politics; Integrated Marketing Communications Orientation; Public Relations

Indexed keywords

EID: 0345808461     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272600345480     Document Type: Article

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