Integrated brand communication planning: Retail applications

Journal of Marketing Communications

Volumn 7, Issue 1, 2001, Pages 11-17

  Barnes, Beth E ^a  

^a SYRACUSE UNIVERSITY   (United States)

Author keywords

Behavioural Segmentation; Branding; Databases; Integration; Retailers

Indexed keywords

EID: 0345816872     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260121813     Document Type: Article

References (1)

1. Schultz, DE. and Barnes, B.E. (1999) Strategie Brand Communication Campaigns. Lincolnwood, IL:NTC/Contemporary Books.