Cinema advertising re-considered

Journal of Advertising Research

Volumn 41, Issue 1, 2001, Pages 78-85

  Ewing, Michael T ^a   Du Plessis, Erik ^b   Foster, Charles ^b  

^a CURTIN UNIVERSITY   (Australia)

^b Impact Information   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748719190     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-1-78-85     Document Type: Article

References (15)

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