Perceptions of IMC after a decade of development: Who's at the wheel, and how can we measure success?

Journal of Advertising Research

Volumn 44, Issue 1, 2004, Pages 46-57

  Swain, William N ^a  

^a UNIVERSITY OF LOUISIANA AT LAFAYETTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644437258     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040036     Document Type: Article

References (21)

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