Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India

Journal of Research in Interactive Marketing

Volumn 11, Issue 3, 2017, Pages 246-267

  Ahmad, Asad ^a   Rahman, Obaidur ^a   Khan, Mohammed Naved ^a  

^a ALIGARH MUSLIM UNIVERSITY   (India)

Author keywords

Consumer behaviour internet; Consumer loyalty; E loyalty; E satisfaction; Electronic commerce; Hedonism; Website service quality

Indexed keywords

EID: 85027567878     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-04-2017-0022     Document Type: Article

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