Understanding customers' loyalty intentions towards online shopping: An integration of technology acceptance model and fairness theory

Behaviour and Information Technology

Volumn 28, Issue 4, 2009, Pages 347-360

  Chiu, Chao Min ^a   Lin, Hua Yang ^b   Sun, Szu Yuan ^c   Hsu, Meng Hsiang ^c  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b CHUNG SHAN INSTITUTE OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

E commerce; Fairness; Loyalty intention; Online shopping; Technology acceptance model; Trust

Indexed keywords

E-COMMERCE; FAIRNESS; LOYALTY INTENTION; ONLINE SHOPPING; TECHNOLOGY ACCEPTANCE MODEL; TRUST;

COMPUTER CRIME; ELECTRONIC COMMERCE; SALES; TECHNOLOGY;

CUSTOMER SATISFACTION;

EID: 70449567629     PISSN: 0144929X     EISSN: 13623001     Source Type: Journal    
DOI: 10.1080/01449290801892492     Document Type: Article

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