메뉴 건너뛰기




Volumn 14, Issue 2, 2004, Pages 111-126

Influencing the online consumer's behavior: The Web experience

Author keywords

Buying behaviour; Consumer behaviour; Internet marketing; Online operation; Worldwide web

Indexed keywords


EID: 2442682704     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240410530835     Document Type: Review
Times cited : (389)

References (97)
  • 2
    • 84986165891 scopus 로고    scopus 로고
    • American Customer Satisfaction Index (ACSI) www.theacsi.org/overview.htm
    • American Customer Satisfaction Index (ACSI) (2003), available at: www.theacsi.org/overview.htm
    • (2003)
  • 7
    • 0006503341 scopus 로고    scopus 로고
    • 3rd ed., Prentice-Hall/Financial Times Englewood Cliffs, NJ
    • Brassington, F. and Pettitt, S. (2003), Principles of Marketing, 3rd ed., Prentice-Hall/Financial Times, Englewood Cliffs, NJ.
    • (2003) Principles of Marketing
    • Brassington, F.1    Pettitt, S.2
  • 8
    • 0000821522 scopus 로고    scopus 로고
    • Consumer purchasing on the Internet: processes and prospects
    • Butler, P. and Peppard, J. (1998), “Consumer purchasing on the Internet: processes and prospects”, European Management Journal, Vol. 16 No. 5, pp. 600-10.
    • (1998) European Management Journal , vol.16 , Issue.5 , pp. 600-610
    • Butler, P.1    Peppard, J.2
  • 10
    • 0035691263 scopus 로고    scopus 로고
    • Hedonic and utilitarian motivations for retail shopping behavior
    • Childers, T.L., Carr, C.L., Peck, J. and Carson, S. (2001), “Hedonic and utilitarian motivations for retail shopping behavior”, Journal of Retailing, Vol. 77 No. 4, pp. 51-3.
    • (2001) Journal of Retailing , vol.77 , Issue.4 , pp. 51-53
    • Childers, T.L.1    Carr, C.L.2    Peck, J.3    Carson, S.4
  • 11
    • 0035781152 scopus 로고    scopus 로고
    • Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping
    • Cho, N. and Park, S. (2001), “Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping”, Industrial Management & Data Systems, Vol. 101 No. 8, pp. 400-6.
    • (2001) Industrial Management & Data Systems , vol.101 , Issue.8 , pp. 400-406
    • Cho, N.1    Park, S.2
  • 13
    • 3242686900 scopus 로고    scopus 로고
    • The 4S Web-marketing mix model, e-commerce research and applications
    • Constantinides, E. (2002), “The 4S Web-marketing mix model, e-commerce research and applications”, Elsevier Science, Vol. 1 No. 1, pp. 57-76.
    • (2002) Elsevier Science , vol.1 , Issue.1 , pp. 57-76
    • Constantinides, E.1
  • 14
    • 2442677082 scopus 로고    scopus 로고
    • Barter: a strategic tool for the new economy, business know-how
    • available at www.businessknowhow.com/money/barter.htm
    • Cravatts, R.L. (2003), “Barter: a strategic tool for the new economy, business know-how”, available at: www.businessknowhow.com/money/barter.htm
    • (2003)
    • Cravatts, R.L.1
  • 15
    • 2442672108 scopus 로고    scopus 로고
    • 2nd ed., South-Western College Publishing Cincinnati, OH
    • Czinkota, M.R. and Kotabe, M. (2001), Marketing Management, 2nd ed., South-Western College Publishing, Cincinnati, OH.
    • (2001) Marketing Management
    • Czinkota, M.R.1    Kotabe, M.2
  • 17
    • 0348252405 scopus 로고    scopus 로고
    • The role of virtual experience in consumer learning
    • Daugherty, T., Li, H. and Biocca, F. (2003), “The role of virtual experience in consumer learning”, Journal of Consumer Psychology, Vol. 13 No. 4, pp. 395-407.
    • (2003) Journal of Consumer Psychology , vol.13 , Issue.4 , pp. 395-407
    • Daugherty, T.1    Li, H.2    Biocca, F.3
  • 18
    • 84986091398 scopus 로고
    • User acceptance of computer technology: a comparison of two theoretical models
    • Davis, F.D., Bagozzi, R. and Warshaw, P.R. (1989), “User acceptance of computer technology: a comparison of two theoretical models”, Management Science, Vol. 35 No. 9, pp. 982-1003.
    • (1989) Management Science , vol.35 , Issue.9 , pp. 982-1003
    • Davis, F.D.1    Bagozzi, R.2    Warshaw, P.R.3
  • 19
    • 84986065168 scopus 로고    scopus 로고
    • From bricks to clicks: understanding the e-consumer
    • Dennis, C., Harris, I. and Sandhu, B. (2002), “From bricks to clicks: understanding the e-consumer”, Qualitative Marketing Research, Vol. 5 No. 4, pp. 281-90.
    • (2002) Qualitative Marketing Research , vol.5 , Issue.4 , pp. 281-290
    • Dennis, C.1    Harris, I.2    Sandhu, B.3
  • 21
    • 2442697007 scopus 로고
    • Some limitations of the 4Ps as a paradigm for marketing
    • Ed. Blois, K.J. Cranfield School of Management
    • Dixon, D.F. and Blois, K.J. (1983), “Some limitations of the 4Ps as a paradigm for marketing”, in Ed. Blois, K.J. (Ed.), Back to Basics, Proceedings of the Marketing Education Group, Cranfield School of Management, pp. 92-107.
    • (1983) Back to Basics, Proceedings of the Marketing Education Group , pp. 92-107
    • Dixon, D.F.1    Blois, K.J.2
  • 22
    • 0001951371 scopus 로고
    • Store atmosphere: an environmental psychology approach
    • Donovan, R. and Rossiter, J. (1982), “Store atmosphere: an environmental psychology approach”, Journal of Retailing, Vol. 58, pp. 34-57.
    • (1982) Journal of Retailing , vol.58 , pp. 34-57
    • Donovan, R.1    Rossiter, J.2
  • 24
    • 0742281746 scopus 로고    scopus 로고
    • How do people evaluate a Web site's credibility? Results from a large study
    • Persuasive Technology Lab, Stanford University, available at www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_TOC.htm
    • Fogg, B.G., Soohoo, C., Danielson, D., Marable, L., Stanford, J. and Tauber, E. (2002), “How do people evaluate a Web site's credibility? Results from a large study”, Persuasive Technology Lab, Stanford University, available at: www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_TOC.htm
    • (2002)
    • Fogg, B.G.1    Soohoo, C.2    Danielson, D.3    Marable, L.4    Stanford, J.5    Tauber, E.6
  • 25
    • 2442719523 scopus 로고    scopus 로고
    • Forrester Research projects US ecommerce to hit nearly $230 billion
    • Forrester Research press release, available at: www.forrester.com/ER/Press/Release/0,1769,823,00.html and “Consumer technographics: the online consumer 1998 to 2003”, available at www.forrester.com/ER/Research/Brief/Excerpt/0,1317,17225,00.html
    • Forrester Research (2003), “Forrester Research projects US ecommerce to hit nearly $230 billion”, press release, available at: www.forrester.com/ER/Press/Release/0,1769,823,00.html and “Consumer technographics: the online consumer 1998 to 2003”, available at www.forrester.com/ER/Research/Brief/Excerpt/0,1317,17225,00.html
    • (2003)
  • 26
    • 2442702135 scopus 로고    scopus 로고
    • Web vs campus store? Why students buy textbooks online
    • Foucault, B.E. and Scheufele, D.A. (2002), “Web vs campus store? Why students buy textbooks online”, Journal of Consumer Marketing, Vol. 19 No. 5, pp. 409-23.
    • (2002) Journal of Consumer Marketing , vol.19 , Issue.5 , pp. 409-423
    • Foucault, B.E.1    Scheufele, D.A.2
  • 28
    • 84986043570 scopus 로고    scopus 로고
    • The personalised marketplace: beyond the 4Ps
    • Goldsmith, R.E. (1999), “The personalised marketplace: beyond the 4Ps”, Marketing Intelligence & Planning, Vol. 17 No. 4, pp. 178-85.
    • (1999) Marketing Intelligence & Planning , vol.17 , Issue.4 , pp. 178-185
    • Goldsmith, R.E.1
  • 32
    • 84905082651 scopus 로고
    • From marketing mix to relationship marketing – towards a paradigm shift in marketing
    • Grönroos, C. (1994), “From marketing mix to relationship marketing – towards a paradigm shift in marketing”, Management Decision, Vol. 32 No. 2, pp. 4-20.
    • (1994) Management Decision , vol.32 , Issue.2 , pp. 4-20
    • Grönroos, C.1
  • 33
    • 84986019352 scopus 로고    scopus 로고
    • Relationship marketing as a paradigm shift: some conclusions from the 30R approach
    • Gummesson, E. (1997), “Relationship marketing as a paradigm shift: some conclusions from the 30R approach”, Management Decision, Vol. 35 No. 4, pp. 267-72.
    • (1997) Management Decision , vol.35 , Issue.4 , pp. 267-272
    • Gummesson, E.1
  • 34
    • 0036712903 scopus 로고    scopus 로고
    • Customer's time-variant purchase behaviour and corresponding marketing strategies: an online retailer's case
    • Ha, S.H., Bae, S.M. and Park, S.C. (2002), “Customer's time-variant purchase behaviour and corresponding marketing strategies: an online retailer's case”, Computers & Industrial Engineering, Vol. 43 No. 4, pp. 801-20.
    • (2002) Computers & Industrial Engineering , vol.43 , Issue.4 , pp. 801-820
    • Ha, S.H.1    Bae, S.M.2    Park, S.C.3
  • 36
    • 84986027448 scopus 로고    scopus 로고
    • Privacy leadership initiative
    • Harris Interactive available at www.ftc.gov/bcp/workshops/glb/supporting/harris%20results.pdf
    • Harris Interactive (2001), “Privacy leadership initiative”, available at: www.ftc.gov/bcp/workshops/glb/supporting/harris%20results.pdf
    • (2001)
  • 38
    • 84986027719 scopus 로고    scopus 로고
    • FTSE-100’s Web sites are still ‘wallowing in mediocrity’
    • Interactive Bureau (IAB) available at www.iablondon.com/news/news.cfm?newsID=150
    • Interactive Bureau (IAB) (2003), “FTSE-100’s Web sites are still ‘wallowing in mediocrity’”, available at: www.iablondon.com/news/news.cfm?newsID=150
    • (2003)
  • 39
    • 84986163735 scopus 로고    scopus 로고
    • http://docs.yahoo.com/docs/info/yici/06-02.html
    • Internet Confidence Index, Yahoo /AC Nielsen (2002), available at: http://docs.yahoo.com/docs/info/yici/06-02.html
    • (2002)
    • Internet Confidence Index, Y./.N.1
  • 40
    • 84986163744 scopus 로고    scopus 로고
    • Surfing among sharks: how to gain trust in Cyberspace
    • FPMastering, available at www.nationalpost.com/features/fpmastering/080701story1.html
    • Jarvenpaa, S.L. and Grazioli, S. (2002), “Surfing among sharks: how to gain trust in Cyberspace”, FPMastering, available at: www.nationalpost.com/features/fpmastering/080701story1.html
    • (2002)
    • Jarvenpaa, S.L.1    Grazioli, S.2
  • 41
    • 20544431696 scopus 로고    scopus 로고
    • Consumer reactions to electronic shopping on the World Wide Web
    • Jarvenpaa, S.L. and Todd, P.A. (1997), “Consumer reactions to electronic shopping on the World Wide Web”, Journal of Electronic Commerce, Vol. 1 No. 2, pp. 59-88.
    • (1997) Journal of Electronic Commerce , vol.1 , Issue.2 , pp. 59-88
    • Jarvenpaa, S.L.1    Todd, P.A.2
  • 42
  • 43
    • 0242298119 scopus 로고    scopus 로고
    • Exploring motivations for consumer Web use and their implications for e-commerce
    • Joines, J.L., Scherer, C.W. and Scheufele, D.A. (2003), “Exploring motivations for consumer Web use and their implications for e-commerce”, Journal of Consumer Marketing, Vol. 20 No. 2, pp. 90-108.
    • (2003) Journal of Consumer Marketing , vol.20 , Issue.2 , pp. 90-108
    • Joines, J.L.1    Scherer, C.W.2    Scheufele, D.A.3
  • 45
    • 0003902676 scopus 로고    scopus 로고
    • 11th ed., Prentice-Hall International Editions Englewood Cliffs, NJ
    • Kotler, P. (2003), Marketing Management, 11th ed., Prentice-Hall International Editions, Englewood Cliffs, NJ.
    • (2003) Marketing Management
    • Kotler, P.1
  • 48
    • 84986053242 scopus 로고    scopus 로고
    • Peer-to-peer electronic commerce: a taxonomy and cases
    • Proceedings of the 2001 International Conference on electronic Commerce (ICEC), Vienna.
    • Lee, K.J. (2001), “Peer-to-peer electronic commerce: a taxonomy and cases”, Proceedings of the 2001 International Conference on electronic Commerce (ICEC), Vienna.
    • (2001)
    • Lee, K.J.1
  • 49
    • 85131515762 scopus 로고    scopus 로고
    • Behavioral model of online purchasers in e-commerce environment
    • Lee, P.-M. (2002), “Behavioral model of online purchasers in e-commerce environment”, Electronic Commerce Research, Vol. 2, pp. 75-85.
    • (2002) Electronic Commerce Research , vol.2 , pp. 75-85
    • Lee, P.-M.1
  • 50
    • 0036438511 scopus 로고    scopus 로고
    • Why do people use information technology? A critical review of the technology acceptance model
    • Legris, P., Ingham, J. and Collerette, P. (2003), “Why do people use information technology? A critical review of the technology acceptance model”, Information and Management, Vol. 40, pp. 191-204.
    • (2003) Information and Management , vol.40 , pp. 191-204
    • Legris, P.1    Ingham, J.2    Collerette, P.3
  • 51
    • 0006583680 scopus 로고
    • 5th ed., Macmillan Publishing Company New York, NY
    • Lewison, D.M. (1994), Retailing, 5th ed., Macmillan Publishing Company, New York, NY.
    • (1994) Retailing
    • Lewison, D.M.1
  • 52
    • 0040669514 scopus 로고    scopus 로고
    • Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: the mediating role of presence
    • Vanderbilt University, Elab, available at http://elab.vanderbilt.edu/research/papers/pdf/manuscripts/JA.pdf
    • Li, H., Daugherty, T. and Biocca, F. (2002a), “Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: the mediating role of presence”, Journal of Advertising, Vanderbilt University, Elab, available at: http://elab.vanderbilt.edu/research/papers/pdf/manuscripts/JA.pdf
    • (2002) Journal of Advertising
    • Li, H.1    Daugherty, T.2    Biocca, F.3
  • 53
    • 2442689683 scopus 로고    scopus 로고
    • The role of virtual experience on consumer learning
    • Vanderbilt University, Elab, available at: http//elab.vanderbilt.edu/research/manuscripts/index.htm.
    • Li, H., Daugherty, T. and Biocca, F. (2002b), “The role of virtual experience on consumer learning”, Journal of Consumer Psychology, Vanderbilt University, Elab, available at: http//elab.vanderbilt.edu/research/manuscripts/index.htm.
    • (2002) Journal of Consumer Psychology
    • Li, H.1    Daugherty, T.2    Biocca, F.3
  • 54
    • 0036567881 scopus 로고    scopus 로고
    • Effect of store design on consumer purchases: an empirical study of online bookstores
    • Liang, T.-P. and Lai, H.-J. (2002), “Effect of store design on consumer purchases: an empirical study of online bookstores”, Information & Management, Vol. 39, pp. 431-44.
    • (2002) Information & Management , vol.39 , pp. 431-444
    • Liang, T.-P.1    Lai, H.-J.2
  • 55
    • 0035313689 scopus 로고    scopus 로고
    • Internet-based e-shopping and consumer attitudes: an empirical study
    • Liao, Z. and Cheung, M.T. (2001), “Internet-based e-shopping and consumer attitudes: an empirical study”, Information and Management, Vol. 38, pp. 299-306.
    • (2001) Information and Management , vol.38 , pp. 299-306
    • Liao, Z.1    Cheung, M.T.2
  • 56
    • 84986132597 scopus 로고    scopus 로고
    • Perceived risks as barriers to Internet and e-commerce usage
    • Liebermann, Y. and Stashevsky, S. (2002), “Perceived risks as barriers to Internet and e-commerce usage”, Qualitative Market Research, Vol. 5 No. 2, pp. 291-300.
    • (2002) Qualitative Market Research , vol.5 , Issue.2 , pp. 291-300
    • Liebermann, Y.1    Stashevsky, S.2
  • 57
    • 2442680882 scopus 로고    scopus 로고
    • User preference for product information in remote purchase environments
    • Lightner, N.J. and Eastman, C. (2002), “User preference for product information in remote purchase environments”, Journal of Electronic Commerce Research, Vol. 3 No. 3, pp. 174-86.
    • (2002) Journal of Electronic Commerce Research , vol.3 , Issue.3 , pp. 174-186
    • Lightner, N.J.1    Eastman, C.2
  • 58
    • 84986156775 scopus 로고    scopus 로고
    • Myth or reality? Effect of trust-promoting seals in electronic commerce
    • Proceedings of the 11th Workshop on Information Technologies and Systems, New Orleans, LA, available at http://zlin.ba.ttu.edu/papers/published/WITS01-trust.pdf
    • Lin, Z., Hu, X. and Zhang, H. (2001), “Myth or reality? Effect of trust-promoting seals in electronic commerce”, Proceedings of the 11th Workshop on Information Technologies and Systems, New Orleans, LA, available at: http://zlin.ba.ttu.edu/papers/published/WITS01-trust.pdf
    • (2001)
    • Lin, Z.1    Hu, X.2    Zhang, H.3
  • 59
    • 0002440674 scopus 로고    scopus 로고
    • Exploring the factors associated with Web site success in the context of electronic commerce
    • Liu, C. and Arnett, K.P. (2000), “Exploring the factors associated with Web site success in the context of electronic commerce”, Information and Management, Vol. 38, pp. 23-33.
    • (2000) Information and Management , vol.38 , pp. 23-33
    • Liu, C.1    Arnett, K.P.2
  • 60
    • 2442709544 scopus 로고    scopus 로고
    • E-business trust concepts based on seals and insurance solutions
    • Loebbecke, C. (2003), “E-business trust concepts based on seals and insurance solutions”, Information Systems and E-Business Management, Vol. 1 No. 1, pp. 55-72.
    • (2003) Information Systems and E-Business Management , vol.1 , Issue.1 , pp. 55-72
    • Loebbecke, C.1
  • 61
    • 0942269806 scopus 로고    scopus 로고
    • Differential effects of product category on shoppers’ selection of Web-based stores: a probabilistic modeling approach
    • Lowengart, O. and Tractinsky, N. (2001), “Differential effects of product category on shoppers’ selection of Web-based stores: a probabilistic modeling approach”, Journal of Electronic Commerce Research, Vol. 2 No. 4, pp. 142-56.
    • (2001) Journal of Electronic Commerce Research , vol.2 , Issue.4 , pp. 142-156
    • Lowengart, O.1    Tractinsky, N.2
  • 63
    • 77952150117 scopus 로고    scopus 로고
    • Superior marketing in the next era of e-commerce
    • McKinsey & Company McKinsey Marketing Practice, available at www.mckinsey.com
    • McKinsey & Company (1999), “Superior marketing in the next era of e-commerce”, McKinsey Marketing Practice, available at: www.mckinsey.com
    • (1999)
  • 64
    • 84986107936 scopus 로고    scopus 로고
    • Getting prices right on the Web
    • McKinsey Quarterly Report No. 2, available at www.mckinseyquarterly.com
    • McKinsey Quarterly (2001), “Getting prices right on the Web”, Report No. 2, available at: www.mckinseyquarterly.com
    • (2001)
  • 65
    • 57049155255 scopus 로고    scopus 로고
    • The impact of initial consumer trust on intentions to transact with a Web site: a trust-building model
    • McKnight, D.H., Choudhury, V. and Kacmar, C. (2002), “The impact of initial consumer trust on intentions to transact with a Web site: a trust-building model”, The Journal of Strategic Information Systems, Vol. 11 No. 3-4, pp. 297-323.
    • (2002) The Journal of Strategic Information Systems , vol.11 , Issue.3-4 , pp. 297-323
    • McKnight, D.H.1    Choudhury, V.2    Kacmar, C.3
  • 68
    • 0033896528 scopus 로고    scopus 로고
    • A framework for understanding human factors in Web-based electronic commerce
    • Miles, G.E., Howes, A. and Davis, A. (2000), “A framework for understanding human factors in Web-based electronic commerce”, International Journal of Human-Computer Studies, Vol. 52 No. 1, pp. 131-63.
    • (2000) International Journal of Human-Computer Studies , vol.52 , Issue.1 , pp. 131-163
    • Miles, G.E.1    Howes, A.2    Davis, A.3
  • 71
    • 84986052971 scopus 로고    scopus 로고
    • Multichannel consumer behaviour in the retail fashion sector: toward a longitudinal ethnography
    • Proceedings of the 11th International Conference on Research in the Distributive Trades Tilburg, The Netherlands June.
    • Nicholson, M., Clarke, I. and Blakenmore, M. (2001), “Multichannel consumer behaviour in the retail fashion sector: toward a longitudinal ethnography”, Proceedings of the 11th International Conference on Research in the Distributive Trades, Tilburg, The Netherlands, June.
    • (2001)
    • Nicholson, M.1    Clarke, I.2    Blakenmore, M.3
  • 72
    • 77952145347 scopus 로고    scopus 로고
    • Coach, Nieman Marcus and J. Crew maximize sales channel relationships with web customers
    • NielsenNet Ratings press release, 14 January, available at www.nielsen-netratings.com/pr/pr_030114.pdf
    • NielsenNet Ratings (2003), “Coach, Nieman Marcus and J. Crew maximize sales channel relationships with web customers”, press release, 14 January, available at: www.nielsen-netratings.com/pr/pr_030114.pdf
    • (2003)
  • 73
    • 84863134418 scopus 로고    scopus 로고
    • Consumers see brands differently online
    • Nua Internet Surveys available at www.nua.ie/surveys/index.cgi?f=VS&art_id=905358584&rel=true
    • Nua Internet Surveys (2002), “Consumers see brands differently online”, available at: www.nua.ie/surveys/index.cgi?f=VS&art_id=905358584&rel=true
    • (2002)
  • 74
    • 0037345665 scopus 로고    scopus 로고
    • Web retailing adoption: exploring the nature of Internet users’ Web retailing behaviour
    • O'Cass, A. and Fenech, T. (2003), “Web retailing adoption: exploring the nature of Internet users’ Web retailing behaviour”, Journal of Retailing and Consumer Services, Vol. 10, pp. 81-94.
    • (2003) Journal of Retailing and Consumer Services , vol.10 , pp. 81-94
    • O'Cass, A.1    Fenech, T.2
  • 75
    • 0032010248 scopus 로고    scopus 로고
    • Web-based customer decision support systems
    • O'Keefe, R.M. and McEachern, T. (1998), “Web-based customer decision support systems”, Communications of the ECM, Vol. 41, pp. 71-78.
    • (1998) Communications of the ECM , vol.41 , pp. 71-78
    • O'Keefe, R.M.1    McEachern, T.2
  • 76
    • 84905124564 scopus 로고    scopus 로고
    • Web usability testing: a case study of usability testing of chosen sites (banks, daily newspapers, insurances)
    • Proceedings of 5th Australian World Wide Web Conference, available at http://ausWeb.scu.edu.au/aw2k/papers/osterbauer/
    • Osterbauer, C., Köhle, M., Grechenig, T. and Tscheligi, M. (1999), “Web usability testing: a case study of usability testing of chosen sites (banks, daily newspapers, insurances)”, Proceedings of 5th Australian World Wide Web Conference, available at: http://ausWeb.scu.edu.au/aw2k/papers/osterbauer/
    • (1999)
    • Osterbauer, C.1    Köhle, M.2    Grechenig, T.3    Tscheligi, M.4
  • 77
    • 0040442304 scopus 로고    scopus 로고
    • Who owns the online consumer?
    • Prabhaker, P.R. (2000), “Who owns the online consumer?”, Journal of Consumer Marketing, Vol. 17 No. 2, pp. 158-71.
    • (2000) Journal of Consumer Marketing , vol.17 , Issue.2 , pp. 158-171
    • Prabhaker, P.R.1
  • 79
    • 0345014259 scopus 로고    scopus 로고
    • E-loyalty: your secret weapon on the Web
    • July-August
    • Reicheld, F.F. and Schefter, P. (2000), “E-loyalty: your secret weapon on the Web”, Harvard Business Review, July-August, pp. 105-13.
    • (2000) Harvard Business Review , pp. 105-113
    • Reicheld, F.F.1    Schefter, P.2
  • 82
    • 0442318879 scopus 로고    scopus 로고
    • Multi-channel shopping: understanding what drives channel choice
    • Schoenbachler, D.D. and Gordon, G.L. (2002), “Multi-channel shopping: understanding what drives channel choice”, Journal of Consumer Marketing, Vol. 19 No. 1, pp. 42-53.
    • (2002) Journal of Consumer Marketing , vol.19 , Issue.1 , pp. 42-53
    • Schoenbachler, D.D.1    Gordon, G.L.2
  • 84
    • 0001623451 scopus 로고    scopus 로고
    • Conceptualizing consumer experiences in cyberspace
    • Shih, C.-F. (1998), “Conceptualizing consumer experiences in cyberspace”, European Journal of Marketing, Vol. 32 No. 7, pp. 655-63.
    • (1998) European Journal of Marketing , vol.32 , Issue.7 , pp. 655-663
    • Shih, C.-F.1
  • 86
    • 3042710622 scopus 로고    scopus 로고
    • Web design in e-commerce: a theory and empirical analysis
    • 22nd International Conference on Information Systems.
    • Song, J. and Zahedi, F. (2001), “Web design in e-commerce: a theory and empirical analysis”, 22nd International Conference on Information Systems.
    • (2001)
    • Song, J.1    Zahedi, F.2
  • 87
    • 2442694624 scopus 로고    scopus 로고
    • Effect of trust on customer acceptance of Internet banking
    • Suh, B. and Han, I. (2002), “Effect of trust on customer acceptance of Internet banking”, Electronic Commerce Research and Applications, Vol. 1 No. 3-4, pp. 247-63.
    • (2002) Electronic Commerce Research and Applications , vol.1 , Issue.3-4 , pp. 247-263
    • Suh, B.1    Han, I.2
  • 88
    • 0009893199 scopus 로고    scopus 로고
    • Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange
    • www.ascusc.org/jcmc/vol5/issue2/swaminathan.htm
    • Swaminathan, V., Lepkowska-White, E. and Rao, B.P. (1999), “Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange”, Journal of Computer-Mediated Communication, Vol. 5 No. 2, available at: www.ascusc.org/jcmc/vol5/issue2/swaminathan.htm
    • (1999) Journal of Computer-Mediated Communication , vol.5 , Issue.2
    • Swaminathan, V.1    Lepkowska-White, E.2    Rao, B.P.3
  • 90
    • 84986032765 scopus 로고    scopus 로고
    • The TNS Interactive – Global eCommerce Report
    • Taylor Nelson Sofres available at; www.tnsofres.com/ger2002/home.cfm
    • Taylor Nelson Sofres (2002), The TNS Interactive – Global eCommerce Report, available at; www.tnsofres.com/ger2002/home.cfm
    • (2002)
  • 91
    • 2442655867 scopus 로고    scopus 로고
    • Successful e-marketing: a small business perspective
    • www.arraydev.com/commerce/jim/MDurkin011202.htm
    • Tsang, T., Durkin, M. and Garvin, J. (2002), “Successful e-marketing: a small business perspective”, Journal of Internet Marketing, Vol. 3 No. 2, available at: www.arraydev.com/commerce/jim/MDurkin011202.htm
    • (2002) Journal of Internet Marketing , vol.3 , Issue.2
    • Tsang, T.1    Durkin, M.2    Garvin, J.3
  • 92
    • 2442682224 scopus 로고    scopus 로고
    • The reliable organization – what is significant to prospective consumers?
    • van Winkel, K.F.B.M. and van Montfort, A.J.G.M. (2002), “The reliable organization – what is significant to prospective consumers?”, Journal of Internet Marketing, Vol. 3 No. 2.
    • (2002) Journal of Internet Marketing , vol.3 , Issue.2
    • van Winkel, K.F.B.M.1    van Montfort, A.J.G.M.2
  • 93
    • 0039255589 scopus 로고    scopus 로고
    • Quantitative characterization and prediction of online purchasing behavior: a latent variable approach
    • Vellido, A., Lisboa, P.J.G. and Meehan, K. (2000), “Quantitative characterization and prediction of online purchasing behavior: a latent variable approach”, International Journal of Electronic Commerce, Vol. 4 No. 4, pp. 83-104.
    • (2000) International Journal of Electronic Commerce , vol.4 , Issue.4 , pp. 83-104
    • Vellido, A.1    Lisboa, P.J.G.2    Meehan, K.3
  • 94
    • 84986120754 scopus 로고    scopus 로고
    • Virtual store atmosphere in Internet retailing
    • Proceedings of the 13th International Bled Electronic Commerce Conference Bled, Slovenia 19-21 June.
    • Vrechopoulos, A., O'Keefe, R.M. and Doukidis, G.I. (2000), “Virtual store atmosphere in Internet retailing”, Proceedings of the 13th International Bled Electronic Commerce Conference, Bled, Slovenia, 19-21 June.
    • (2000)
    • Vrechopoulos, A.1    O'Keefe, R.M.2    Doukidis, G.I.3
  • 95
    • 0001981115 scopus 로고    scopus 로고
    • Opportunities to enhance a commercial Web site
    • Wan, H.A. (2000), “Opportunities to enhance a commercial Web site”, Information and Management, Vol. 38, pp. 15-21.
    • (2000) Information and Management , vol.38 , pp. 15-21
    • Wan, H.A.1
  • 96
    • 2442679584 scopus 로고    scopus 로고
    • Bad things shouldn't happen to good Web sites: best practices for managing the Web experience
    • Watchfire Whitepaper Series available at www.watchfire.com/resources/search-and-ye-shall-find.pdf
    • Watchfire Whitepaper Series (2000), “Bad things shouldn't happen to good Web sites: best practices for managing the Web experience”, available at: www.watchfire.com/resources/search-and-ye-shall-find.pdf
    • (2000)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.