From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention

Electronic Commerce Research and Applications

Volumn 9, Issue 4, 2010, Pages 346-360

  Lu, Yaobin ^a   Zhao, Ling ^a   Wang, Bin ^b  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Information search; Purchase; Trust; Virtual communities

Indexed keywords

BUYERS AND SELLERS; CUSTOMER BASIS; E-COMMERCE; FORMATION MECHANISM; INFORMATION SEARCH; PURCHASE INTENTION; SOCIAL NETWORKS; THREE DIMENSIONS; TRUST BUILDING; VIRTUAL COMMUNITY;

ELECTRONIC COMMERCE; VIRTUAL REALITY; WORLD WIDE WEB;

SALES;

EID: 77953687988     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.07.003     Document Type: Article

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