Value-driven internet shopping: The mental accounting theory perspective

Psychology and Marketing

Volumn 27, Issue 1, 2010, Pages 13-35

  Gupta, Sumeet ^a   Kim, Hee Woong ^a,b  

^a Shri Shankaracharya Group of Institution   (India)

^b Yonsei University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952039337     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20317     Document Type: Article

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