The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value

Total Quality Management and Business Excellence

Volumn 20, Issue 4, 2009, Pages 423-443

  Chang, Hsin Hsin ^a   Wang, Yao Hua ^b   Yang, Wen Ying ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Customer loyalty; Customer satisfaction; E service quality; Perceived value

Indexed keywords

EID: 77952229959     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360902781923     Document Type: Article

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