Towards a hierarchical theory of shopping motivation

Journal of Retailing and Consumer Services

Volumn 17, Issue 5, 2010, Pages 415-429

  Wagner, Tillmann ^a   Rudolph, Thomas ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Shopping behavior; Shopping motivation; Store preference

Indexed keywords

CONSUMPTION BEHAVIOR; HIERARCHICAL SYSTEM; MARKETING; NUMERICAL MODEL; PREFERENCE BEHAVIOR; PSYCHOLOGY; RETAILING; SHOPPING ACTIVITY; SURVEY DESIGN;

EID: 77955172699     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.04.003     Document Type: Article

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