Internet Advertisement in Malaysia: A Study of Attitudinal Differences

Electronic Journal of Information Systems in Developing Countries

Volumn 31, Issue 1, 2007, Pages 1-15

  Haque, Ahasanul ^a   Al Mahmud, Shameem ^b   Tarofder, Arun Kumar ^c   Hj Ismail, Ahmad Zaki ^a  

^a INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA   (Malaysia)

^b MULTIMEDIA UNIVERSITY   (Malaysia)

^c Binary University   (Malaysia)

Author keywords

Attitudinal Difference; Gender; Internet Advertisement; Malaysia; Race

Indexed keywords

EID: 85164833303     PISSN: None     EISSN: 16814835     Source Type: Journal    
DOI: 10.1002/j.1681-4835.2007.tb00218.x     Document Type: Article

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