Applying an extended E-S-qual scale to assess the effects of e-service quality on online loyalty with customer satisfaction and perceived value as mediators

Proceedings of the 9th WSEAS International Conference on Applied Computer and Applied Computational Science, ACACOS '10

Volumn , Issue , 2010, Pages 55-59

  Hao Erl, Yang ^a   Wei Jen, Cheng ^a   Jia Ying, Chan ^a   Bo Chuan, Pan ^a   Chia Shing, Chen ^a  

^a TATUNG UNIVERSITY   (Taiwan)

Author keywords

Customer satisfaction; E S Qual scale; Online loyalty; Perceived value; Service quality

Indexed keywords

E-LOYALTY; E-S-QUAL; E-SERVICE QUALITY; EMPIRICAL DATA; INDIRECT EFFECTS; ONLINE LOYALTY; ONLINE SURVEYS; PERCEIVED VALUE; SERVICE ELEMENTS; SERVICE QUALITY;

QUALITY OF SERVICE; SALES; STATISTICAL TESTS;

CUSTOMER SATISFACTION;

EID: 79952562801     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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