A cross-cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness

International Marketing Review

Volumn 20, Issue 5, 2003, Pages 534-553

  Park, Cheol ^a   Jun, Jong Kun ^b  

^a Korea University   (South Korea)

^b Hankuk University of Foreign Studies   (South Korea)

Author keywords

Innovation; Internet marketing; Online catalogues; Perceived risks; Republic of South Korea; United States of America

Indexed keywords

EID: 3242661881     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310498771     Document Type: Article

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