The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

Journal of Business Research

Volumn 59, Issue 10-11, 2006, Pages 1160-1166

  Overby, Jeffrey W ^a   Lee, Eun Ju ^b  

^a BELMONT UNIVERSITY   (United States)

^b Chung Ang University   (South Korea)

Author keywords

Hedonic value; Internet; Online shopping; Preference; Utilitarian value

Indexed keywords

EID: 33750629055     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.03.008     Document Type: Article

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