An examination of the determinants of customer loyalty in mobile commerce contexts

Information and Management

Volumn 43, Issue 3, 2006, Pages 271-282

  Lin, Hsin Hui ^a   Wang, Yi Shun ^b  

^a NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Customer loyalty; Customer satisfaction; Habit; Mobile commerce; Perceived value; Trust

Indexed keywords

CUSTOMER SATISFACTION; DATA ACQUISITION; MARKETING; MATHEMATICAL MODELS;

CUSTOMER LOYALTY; MOBILE COMMERCE; PERCEIVED VALUE;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 33644698125     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2005.08.001     Document Type: Article

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