-
1
-
-
0031362920
-
Reducing buyer search costs: Implications for electronic marketplaces
-
Yannis J. Bakos Reducing buyer search costs: Implications for electronic marketplaces Manag Sci 43 12 1997 1676-1692
-
(1997)
Manag Sci
, vol.43
, Issue.12
, pp. 1676-1692
-
-
Bakos, Y.J.1
-
2
-
-
30344451508
-
You can't buy loyalty, but you can rent-to-own
-
Richard G. Barlow You can't buy loyalty, but you can rent-to-own Colloquy 6 4 1998 http://www.colloquy.com/fmionline/past_issues/v6i4/ v6i4_publisher.asp
-
(1998)
Colloquy
, vol.6
, Issue.4
-
-
Barlow, R.G.1
-
3
-
-
85036325219
-
On the relationship between store image, store satisfaction and store loyalty
-
Josee Bloemer Ko de Ruyter On the relationship between store image, store satisfaction and store loyalty Eur J Mark 32 5/6 1998 499-513
-
(1998)
Eur J Mark
, vol.32
, Issue.5-6
, pp. 499-513
-
-
Bloemer, J.1
de Ruyter, K.2
-
4
-
-
23044520418
-
Implications of loyalty program membership and service experiences for customer retention and value
-
Ruth N. Bolton P.K. Kannan Matthew D. Bramlet Implications of loyalty program membership and service experiences for customer retention and value J Acad Mark Sci 28 1 2000 95-108
-
(2000)
J Acad Mark Sci
, vol.28
, Issue.1
, pp. 95-108
-
-
Bolton, R.N.1
Kannan, P.K.2
Bramlet, M.D.3
-
5
-
-
0037262420
-
Consumer switching costs: A typology, antecedents, and consequences
-
Thomas A. Burnham Judy K. Frels Vijay Mahajan Consumer switching costs: a typology, antecedents, and consequences J Acad Mark Sci 31 2 2003 109-126
-
(2003)
J Acad Mark Sci
, vol.31
, Issue.2
, pp. 109-126
-
-
Burnham, T.A.1
Frels, J.K.2
Mahajan, V.3
-
6
-
-
30344447778
-
Internet gets in touch with its feminine side
-
Business Wire November 17, www.businesswire.com
-
Business Wire Internet gets in touch with its feminine side Business wire 1999 November 17, www.businesswire.com
-
(1999)
-
-
-
7
-
-
0036740307
-
Measuring switching costs and the determinants of customer retention in internet-enabled businesses: A study of the online brokerage industry
-
(Sharon)
-
Pei-Yu (Sharon) Chen Lorin M. Hitt Measuring switching costs and the determinants of customer retention in internet-enabled businesses: A study of the online brokerage industry Inf Syst Res 13 3 2002 255-274
-
(2002)
Inf Syst Res
, vol.13
, Issue.3
, pp. 255-274
-
-
Chen, P.-Y.1
Hitt, L.M.2
-
8
-
-
30344455727
-
From evolution to revolution: Frequency marketing comes of age
-
Colloquy
-
Colloquy From evolution to revolution: Frequency marketing comes of age 7(1) 1999 http://www.colloquy.com/fmionline/past_issues/v7i1/ v7i1_evolution.asp
-
(1999)
, vol.7
, Issue.1
-
-
-
9
-
-
30344461706
-
Clicking points: Online world embraces e-frequency
-
Colloquy
-
Colloquy Clicking points: Online world embraces e-frequency 7(2) 1999 http://www.colloquy.com/fmionline/past_issues/v7i2/ v7i2_clickingpoints.asp
-
(1999)
, vol.7
, Issue.2
-
-
-
10
-
-
30344463624
-
-
Colloquy
-
Colloquy Web Loyalty Report Card 8(4) 2000 http://www.colloquy.com/ fmionline/past_issues/v8i4/webloyalty_intro.asp
-
(2000)
Web Loyalty Report Card
, vol.8
, Issue.4
-
-
-
11
-
-
2442567652
-
E-commerce - Color it green
-
CyberAtlas cyberatlas.internet.com. [June 12]
-
CyberAtlas E-commerce - color it green cyberatlas.internet.com. 2002 [June 12]
-
(2002)
-
-
-
12
-
-
77951516228
-
Customer loyalty: Toward an integrated conceptual framework
-
Alan S. Dick Kunal Basu Customer loyalty: Toward an integrated conceptual framework J Acad Mark Sci 22 2 1994 99-113
-
(1994)
J Acad Mark Sci
, vol.22
, Issue.2
, pp. 99-113
-
-
Dick, A.S.1
Basu, K.2
-
13
-
-
0003902677
-
-
2nd edition Forth Worth: The Dryden Press
-
Peter R. Dickson Marketing management 2nd edition 1997 The Dryden Press Forth Worth
-
(1997)
Marketing Management
-
-
Dickson, P.R.1
-
14
-
-
30344484350
-
Frictions in cyberspace
-
Economist November 20
-
Economist Frictions in cyberspace Economist 1999 November 20
-
(1999)
Economist
-
-
-
15
-
-
0012965458
-
Global online retailing
-
Ernst & Young special report
-
Ernst L.L.P. Young Global online retailing Ernst & Young special report 2000
-
(2000)
-
-
Ernst1
Young, L.L.P.2
-
16
-
-
0004482951
-
Gender and consumption: Transcending the feminine?
-
Janeen Arnold Costa, editor. Sage Thousand Oaks, CA
-
Fuat Firat Gender and consumption: Transcending the feminine? Janeen Arnold Costa Gender issues and consumer behavior 1993 Sage Thousand Oaks, CA 205-228
-
(1993)
Gender Issues and Consumer Behavior
, pp. 205-228
-
-
Firat, F.1
-
17
-
-
0002469577
-
A national customer satisfaction barometer: The Swedish experience
-
[Winter]
-
Claes Fornel A national customer satisfaction barometer: The Swedish experience J Mark 56 1992 6-21 [Winter]
-
(1992)
J Mark
, vol.56
, pp. 6-21
-
-
Fornel, C.1
-
18
-
-
0003745009
-
Managing customer profitability 2000
-
Forrester Research forrester.com [January 2]
-
Forrester Research Managing customer profitability 2000 forrester.com [January 2, 2000]
-
(2000)
-
-
-
19
-
-
7544227599
-
From brand loyalty to e-loyalty: A conceptual framework
-
Marcel Gommans Krish S. Krishman Katrin B. Scheffold From brand loyalty to e-loyalty: A conceptual framework J Econ Soc Res 3 1 2001 43-59
-
(2001)
J Econ Soc Res
, vol.3
, Issue.1
, pp. 43-59
-
-
Gommans, M.1
Krishman, K.S.2
Scheffold, K.B.3
-
20
-
-
1442276814
-
Customer win-back: How to recapture lost customers- and keep them loyal
-
San Francisco: Jossey-Bass
-
Jill Griffin Michael W. Lowenstein Customer win-back: How to recapture lost customers- and keep them loyal 2001 Jossey-Bass San Francisco
-
(2001)
-
-
Griffin, J.1
Lowenstein, M.W.2
-
21
-
-
30344443765
-
Winning back a lost customer
-
Jill Griffin Micheil W. Lowenstein Winning back a lost customer Direct Mark 64 3 2001 49-66
-
(2001)
Direct Mark
, vol.64
, Issue.3
, pp. 49-66
-
-
Griffin, J.1
Lowenstein, M.W.2
-
22
-
-
0347236883
-
Operational drivers of customer loyalty in electronic retailing: An empirical analysis of electronic food retailers
-
Gregroy R. Heim Kingshuk K. Sinha Operational drivers of customer loyalty in electronic retailing: An empirical analysis of electronic food retailers Manuf Serv Oper Manag 3 3 2001 264-271
-
(2001)
Manuf Serv Oper Manag
, vol.3
, Issue.3
, pp. 264-271
-
-
Heim, G.R.1
Sinha, K.K.2
-
23
-
-
0034188463
-
How to acquire customers on the web
-
[May-June]
-
Donna L. Hoffman Thomas P. Novak How to acquire customers on the web Harv Bus Rev 2000 179-188 [May-June]
-
(2000)
Harv Bus Rev
, pp. 179-188
-
-
Hoffman, D.L.1
Novak, T.P.2
-
24
-
-
0033238414
-
An information search cost perspective for designing interfaces for electronic commerce
-
Abeer Y. Hogue Gerald L. Lohse An information search cost perspective for designing interfaces for electronic commerce J Mark Res 36 3 1999 387-395
-
(1999)
J Mark Res
, vol.36
, Issue.3
, pp. 387-395
-
-
Hogue, A.Y.1
Lohse, G.L.2
-
25
-
-
0034377224
-
Understanding the customer base of service providers: An examination of the differences between switchers and stayers
-
Ganesh Jaishankar Mark J. Arnold Kristy E. Reynolds Understanding the customer base of service providers: An examination of the differences between switchers and stayers J Mark 64 3 2000 65-88
-
(2000)
J Mark
, vol.64
, Issue.3
, pp. 65-88
-
-
Jaishankar, G.1
Arnold, M.J.2
Reynolds, K.E.3
-
26
-
-
1842812141
-
The influence of experience on service expectations
-
Cathy Johnson Brian P. Mathews The influence of experience on service expectations Int J Serv Ind Manag 8 4 1997
-
(1997)
Int J Serv Ind Manag
, vol.8
, Issue.4
-
-
Johnson, C.1
Mathews, B.P.2
-
27
-
-
0348044559
-
Cognitive lock-in and the power law of practice
-
Eric J. Johnson Steven Bellamn Gerald L. Lohse Cognitive lock-in and the power law of practice J Mark 67 2 2003 62-75
-
(2003)
J Mark
, vol.67
, Issue.2
, pp. 62-75
-
-
Johnson, E.J.1
Bellamn, S.2
Lohse, G.L.3
-
29
-
-
0013146939
-
Switching barriers and repurchase intentions in services
-
Michael A. Jones David L. Mothersbaugh Sharon E. Beatty Switching barriers and repurchase intentions in services J Retail 76 2 2000 259-274
-
(2000)
J Retail
, vol.76
, Issue.2
, pp. 259-274
-
-
Jones, M.A.1
Mothersbaugh, D.L.2
Beatty, S.E.3
-
30
-
-
0037028467
-
Why customers stay: Measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
-
Michael A. Jones David L. Mothersbaugh Sharon E. Beatty Why customers stay: Measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes J Bus Res 55 2002 441-450
-
(2002)
J Bus Res
, vol.55
, pp. 441-450
-
-
Jones, M.A.1
Mothersbaugh, D.L.2
Beatty, S.E.3
-
31
-
-
0001848840
-
Why satisfied customers defect
-
[November-December]
-
Thomas O. Jones W. Earl Sasser Jr. Why satisfied customers defect Harv Bus Rev 1995 88-99 [November-December]
-
(1995)
Harv Bus Rev
, pp. 88-99
-
-
Jones, T.O.1
Sasser Jr., W.E.2
-
32
-
-
30344448666
-
Web bonus programs are not enough to get customer loyalty in the Web
-
Jupiter Communications
-
Jupiter Communications Web bonus programs are not enough to get customer loyalty in the Web http://www.jup.com/ 2000
-
(2000)
-
-
-
33
-
-
85107910598
-
Customer switching behavior in service industries: An exploratory study
-
[April]
-
Susan M. Keaveny Customer switching behavior in service industries: An exploratory study J Mark 59 1995 71-82 [April]
-
(1995)
J Mark
, vol.59
, pp. 71-82
-
-
Keaveny, S.M.1
-
34
-
-
30344433386
-
Will you still love me tomorrow: Dynamic developments in service quality and customer retention
-
Katherine N. Lemon Will you still love me tomorrow: Dynamic developments in service quality and customer retention Adv Consum Res 23 1996 11
-
(1996)
Adv Consum Res
, vol.23
, pp. 11
-
-
Lemon, K.N.1
-
35
-
-
0031498547
-
Retail relationships and store loyalty: A multi-level perspective
-
Gerard Macintosh Lawrence S. Lockshin Retail relationships and store loyalty: A multi-level perspective Int J Res Mark 14 5 1997 487-497
-
(1997)
Int J Res Mark
, vol.14
, Issue.5
, pp. 487-497
-
-
Macintosh, G.1
Lockshin, L.S.2
-
36
-
-
21344486274
-
Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction
-
[December]
-
Haim Mano Richard L. Oliver Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction J Consum Res 20 1993 451-466 [December]
-
(1993)
J Consum Res
, vol.20
, pp. 451-466
-
-
Mano, H.1
Oliver, R.L.2
-
37
-
-
30344434154
-
UK vs. US Online Shopping - June 2001
-
Mintel. Mintel Report. www.Mintel.com
-
Mintel. UK vs. US Online Shopping - June 2001. Mintel Report. 2001. www.Mintel.com
-
(2001)
-
-
-
38
-
-
84986860993
-
A comparative analysis of four scales of involvement
-
Banwari Mittal A comparative analysis of four scales of involvement Psychol Mark 12 1995 663-682
-
(1995)
Psychol Mark
, vol.12
, pp. 663-682
-
-
Mittal, B.1
-
39
-
-
0001723577
-
A causal model of consumer involvement
-
[Novemver]
-
Banwari Mittal Myung-Soo Lee A causal model of consumer involvement J Econ Psychol 10 1989 363-389 [Novemver]
-
(1989)
J Econ Psychol
, vol.10
, pp. 363-389
-
-
Mittal, B.1
Lee, M.-S.2
-
40
-
-
20444377847
-
Reading and skimming from computer screens and books: The paperless office revisited?
-
Paul Muter Paula Maurutto Reading and skimming from computer screens and books: The paperless office revisited? Behav Inf Technol 10 4 1991 257-266
-
(1991)
Behav Inf Technol
, vol.10
, Issue.4
, pp. 257-266
-
-
Muter, P.1
Maurutto, P.2
-
41
-
-
0002877322
-
A catastrophe model for developing service satisfaction strategies
-
[July]
-
Terence Oliva Richard L. Oliver Ian MacMillan A catastrophe model for developing service satisfaction strategies J Mark 56 1992 83-95 [July]
-
(1992)
J Mark
, vol.56
, pp. 83-95
-
-
Oliva, T.1
Oliver, R.L.2
MacMillan, I.3
-
42
-
-
0002106437
-
Cognitive, affective, and attribute bases of the satisfaction response
-
[December]
-
Richard L. Oliver Cognitive, affective, and attribute bases of the satisfaction response J Consum Res 20 1993 418-430 [December]
-
(1993)
J Consum Res
, vol.20
, pp. 418-430
-
-
Oliver, R.L.1
-
43
-
-
0033439536
-
Whence consumer loyalty?
-
[Special Issue]
-
Richard L. Oliver Whence consumer loyalty? J Mark 63 1999 33-44 [Special Issue]
-
(1999)
J Mark
, vol.63
, pp. 33-44
-
-
Oliver, R.L.1
-
44
-
-
0011607678
-
Expectation processes in satisfaction formation: A field study
-
Richard L. Oliver Raymond R. Burke Expectation processes in satisfaction formation: A field study J Serv Res 1 3 1999 196-225
-
(1999)
J Serv Res
, vol.1
, Issue.3
, pp. 196-225
-
-
Oliver, R.L.1
Burke, R.R.2
-
45
-
-
0000152647
-
A framework for the formation and structure of consumer expectations: Review and propositions
-
Richard L. Oliver Russell S. Winer A framework for the formation and structure of consumer expectations: Review and propositions J Econ Psychol 8 4 1987 469-502
-
(1987)
J Econ Psychol
, vol.8
, Issue.4
, pp. 469-502
-
-
Oliver, R.L.1
Winer, R.S.2
-
46
-
-
0037783361
-
Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty
-
Svein Ottar Olsen Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty J Acad Mark Sci 30 3 2002 240-249
-
(2002)
J Acad Mark Sci
, vol.30
, Issue.3
, pp. 240-249
-
-
Olsen, S.O.1
-
47
-
-
0038827809
-
Perceptions and realities of male shopping behaviour
-
Cele Otnes Mary Ann McGrath Perceptions and realities of male shopping behaviour J Retail 77 1 2001 111-139
-
(2001)
J Retail
, vol.77
, Issue.1
, pp. 111-139
-
-
Otnes, C.1
McGrath, M.A.2
-
48
-
-
0037507616
-
A cross-cultural study of switching barriers and propensity to stay with service providers
-
Paul G. Patterson Tasman Smith A cross-cultural study of switching barriers and propensity to stay with service providers J Retail 79 2003 107-120
-
(2003)
J Retail
, vol.79
, pp. 107-120
-
-
Patterson, P.G.1
Smith, T.2
-
49
-
-
30344483418
-
On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth
-
Chatura Ranaweera Jaideep Prabhu On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth J Target Meas Anal Mark 12 1 2003 82-90
-
(2003)
J Target Meas Anal Mark
, vol.12
, Issue.1
, pp. 82-90
-
-
Ranaweera, C.1
Prabhu, J.2
-
50
-
-
0033247791
-
Choosing less-preferred experiences for the sake of variety
-
Rebecca K. Ratner Barbara E. Khan Daniel Kahneman Choosing less-preferred experiences for the sake of variety J Consum Res 26 1 1999 33-56
-
(1999)
J Consum Res
, vol.26
, Issue.1
, pp. 33-56
-
-
Ratner, R.K.1
Khan, B.E.2
Kahneman, D.3
-
51
-
-
0036399370
-
What attracts customer to online stores, and what keeps them coming back?
-
Davis J. Reibstein What attracts customer to online stores, and what keeps them coming back? J Acad Mark Sci 30 4 2002 465-473
-
(2002)
J Acad Mark Sci
, vol.30
, Issue.4
, pp. 465-473
-
-
Reibstein, D.J.1
-
52
-
-
0002433581
-
Learning from customer defections
-
[March-April]
-
Frederick F. Reichheld Learning from customer defections Harv Bus Rev 1996 56-69 [March-April]
-
(1996)
Harv Bus Rev
, pp. 56-69
-
-
Reichheld, F.F.1
-
53
-
-
0345014259
-
E-loyalty: Your secret weapon on the web
-
[July-August]
-
Frederick F. Reichheld Phil Schefter E-loyalty: Your secret weapon on the web Harv Bus Rev 2000 105-113
-
(2000)
Harv Bus Rev
, pp. 105-113
-
-
Reichheld, F.F.1
Schefter, P.2
-
54
-
-
0033092548
-
Customer benefits and company consequences of customer-salesperson relationships in retailing
-
Kirsty A. Reynolds Sharon E. Beatty Customer benefits and company consequences of customer-salesperson relationships in retailing J Retail 75 1 1999 11-32
-
(1999)
J Retail
, vol.75
, Issue.1
, pp. 11-32
-
-
Reynolds, K.A.1
Beatty, S.E.2
-
55
-
-
84986104516
-
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
-
Sharyn Rundle-Thiele Rebekah Bennett A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets J Prod Brand Manag 10 1 2001 25-38
-
(2001)
J Prod Brand Manag
, vol.10
, Issue.1
, pp. 25-38
-
-
Rundle-Thiele, S.1
Bennett, R.2
-
56
-
-
0003613050
-
Driving customer equity: How customer lifetime value is reshaping corporate strategy
-
NY: The Free Press
-
Roland T. Rust Katherine N. Lemon Valerie A. Zeithaml Driving customer equity: How customer lifetime value is reshaping corporate strategy 2000 The Free Press NY
-
(2000)
-
-
Rust, R.T.1
Lemon, K.N.2
Zeithaml, V.A.3
-
57
-
-
21844508096
-
Switching behavior in automobile markets: A consideration-sets model
-
Rajan Sambandam Kenneth R. Lord Switching behavior in automobile markets: A consideration-sets model J Acad Mark Sci 23 1 1995 57-65
-
(1995)
J Acad Mark Sci
, vol.23
, Issue.1
, pp. 57-65
-
-
Sambandam, R.1
Lord, K.R.2
-
58
-
-
0037845195
-
Customer satisfaction and loyalty in online and offline environments
-
Venkatesh Shankar Amy K. Smith Arvind Rangaswamy Customer satisfaction and loyalty in online and offline environments Int J Res Mark 20 2003 153-175
-
(2003)
Int J Res Mark
, vol.20
, pp. 153-175
-
-
Shankar, V.1
Smith, A.K.2
Rangaswamy, A.3
-
59
-
-
0031537204
-
Loyalty programs and their impact on repeat-purchase loyalty patterns
-
Byron Sharp Anne Sharp Loyalty programs and their impact on repeat-purchase loyalty patterns Int J Res Mark 14 5 1997 473-486
-
(1997)
Int J Res Mark
, vol.14
, Issue.5
, pp. 473-486
-
-
Sharp, B.1
Sharp, A.2
-
60
-
-
51249176073
-
A path analytic model of store loyalty involving self-concept, store image, geographic loyalty and socioeconomic status
-
[Summer]
-
M. Joseph Sirgy A. Coskum Samli A path analytic model of store loyalty involving self-concept, store image, geographic loyalty and socioeconomic status J Acad Mark Sci 13 1985 265-291 [Summer]
-
(1985)
J Acad Mark Sci
, vol.13
, pp. 265-291
-
-
Sirgy, M.J.1
Samli, A.C.2
-
61
-
-
0348089527
-
Loyalty and e-marketing issues
-
Allan D. Smith Loyalty and e-marketing issues Q J Electron Commerce 3 2 2002 149-162
-
(2002)
Q J Electron Commerce
, vol.3
, Issue.2
, pp. 149-162
-
-
Smith, A.D.1
-
62
-
-
1442300335
-
E-loyalty: How to keep customers coming back to your web site
-
HarperCollins
-
Ellen Reid Smith E-loyalty: How to keep customers coming back to your web site 2000 HarperCollins
-
(2000)
-
-
Smith, E.R.1
-
63
-
-
0036399354
-
The impact of shopbots on electronic markets
-
Michael D. Smith The impact of shopbots on electronic markets J Acad Mark Sci 30 4 2002 446-454
-
(2002)
J Acad Mark Sci
, vol.30
, Issue.4
, pp. 446-454
-
-
Smith, M.D.1
-
64
-
-
0036257968
-
Customer loyalty in e-commerce: An exploration of its antecedents and consequences
-
Srini S. Srinivasan Rolph Anderson Kishore Ponnavolu Customer loyalty in e-commerce: An exploration of its antecedents and consequences J Retail 78 2002 41-50
-
(2002)
J Retail
, vol.78
, pp. 41-50
-
-
Srinivasan, S.S.1
Anderson, R.2
Ponnavolu, K.3
-
65
-
-
0000482433
-
E-satisfaction: An initial examination
-
David M. Szymanski Richard T. Hise E-satisfaction: An initial examination J Retail 76 3 2000 309-322
-
(2000)
J Retail
, vol.76
, Issue.3
, pp. 309-322
-
-
Szymanski, D.M.1
Hise, R.T.2
-
67
-
-
30344448378
-
-
US Department of Commerce United States Department of Commerce News US Census Bureau May 30 www.census.gov/estats
-
US Department of Commerce United States Department of Commerce News US Census Bureau www.census.gov/estats. 2002 May 30
-
(2002)
-
-
-
68
-
-
0030519051
-
Why switch? Product category-level explanations for true variety-seeking behavior
-
[August]
-
Hans C.M. van Trijp Wayne D. Hoyer J. Jeffrey Inman Why switch? Product category-level explanations for true variety-seeking behavior J Mark Res 33 1996 281-292 [August]
-
(1996)
J Mark Res
, vol.33
, pp. 281-292
-
-
van Trijp, H.C.M.1
Hoyer, W.D.2
Inman, J.J.3
-
69
-
-
0012799225
-
Championing the customer
-
[November-December]
-
Charles R. Weiser Championing the customer Harv Bus Rev 1995 113-116 [November-December]
-
(1995)
Harv Bus Rev
, pp. 113-116
-
-
Weiser, C.R.1
-
70
-
-
30344461405
-
Annual internet survey
-
Whichonline www.which.net [accessed on May 4, 2003]
-
Whichonline Annual internet survey www.which.net. 2002 accessed on May 4, 2003
-
(2002)
-
-
-
71
-
-
23044518118
-
Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
-
Valarie A. Zeithaml Service quality, profitability, and the economic worth of customers: What we know and what we need to learn J Acad Mark Sci 28 1 2000 67-85
-
(2000)
J Acad Mark Sci
, vol.28
, Issue.1
, pp. 67-85
-
-
Zeithaml, V.A.1
|