Colour appeal in website design within and across cultures: A multi-method evaluation

International Journal of Human Computer Studies

Volumn 68, Issue 1-2, 2010, Pages 1-21

  Cyr, Dianne ^a   Head, Milena ^b   Larios, Hector ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

^b MCMASTER UNIVERSITY   (Canada)

Author keywords

Colour appeal; Culture; Eye tracking; Multi methodology; Website design

Indexed keywords

E-LOYALTY; EYE-TRACKING; INTERFACE DESIGNERS; LITTLE RESEARCH; MULTI METHODS; MULTI-METHOD APPROACH; SYSTEMATIC STUDY; WEB SITE DESIGN;

COLOR; DESIGN; FLUORINE CONTAINING POLYMERS; WEBSITES;

INTERNET;

EID: 71649108326     PISSN: 10715819     EISSN: 10959300     Source Type: Journal    
DOI: 10.1016/j.ijhcs.2009.08.005     Document Type: Article

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