Developing e-loyalty amongst impulsive buyers via social influence on group buying websites

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2013

Volumn , Issue , 2013, Pages

  Gwee, Michelle Y T ^a   Chang, Klarissa T T ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Group buy; Impulse behavior; Loyalty; Social influence

Indexed keywords

ECONOMIC AND SOCIAL EFFECTS; SALES; SOCIAL NETWORKING (ONLINE);

E-LOYALTY; GROUP BUY; GROUP BUYING; IMPULSE BEHAVIOR; IMPULSE PURCHASE; LOYALTY; ONLINE PLATFORMS; SOCIAL INFLUENCE;

WEBSITES;

EID: 84928501160     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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