Customers’ emotional reactions in the banking industry

International Journal of Bank Marketing

Volumn 33, Issue 3, 2015, Pages 243-260

  Marinkovic, Veljko ^a   Obradovic, Vladimir ^a  

^a UNIVERSITY OF KRAGUJEVAC   (Serbia)

Author keywords

Affective commitment; Banking; Behavioural intentions; Customer satisfaction

Indexed keywords

EID: 84947073614     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJBM-09-2013-0107     Document Type: Article

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