Antecedents and consequences of commitment in marketing research services: The client's perspective

Industrial Marketing Management

Volumn 38, Issue 7, 2009, Pages 785-797

  Cater, Barbara ^a   Zabkar, Vesna ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Business to business market; Commitment; Marketing research; Professional services; Structural equation modeling

Indexed keywords

EID: 70349337915     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.10.004     Document Type: Article

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