Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment

Industrial Marketing Management

Volumn 38, Issue 7, 2009, Pages 732-742

  Keh, Hean Tat ^a   Xie, Yi ^a  

^a Peking University   (China)

Author keywords

Behavioral intentions; Corporate reputation; Customer commitment; Customer identification; Customer trust

Indexed keywords

EID: 70349349197     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.02.005     Document Type: Article

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