Testing perceived relational benefits as satisfaction and behavioral outcomes drivers

International Journal of Bank Marketing

Volumn 28, Issue 4, 2010, Pages 297-313

  Dimitriadis, Sergios ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Banks; Customer relations; Customer satisfaction; Greece; Individual perception; Service industries

Indexed keywords

EID: 77953593646     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321011054981     Document Type: Article

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